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Creating Viral Food Content on Social Media with Kimberly Espinel

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Manage episode 454773191 series 81995
Inhoud geleverd door Bjork Ostrom. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bjork Ostrom of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous.

-----

Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous.

Creating Viral Food Content on Social Media

We are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape.

Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content.

Episode takeaways:
  • How to balance business strategy while staying true to your passion —Kimberly reflects on how she navigates changes in Instagram’s algorithm and features, focusing on what makes her happiest—whether that’s photography or video — while still seeing growth on her account.
  • Kimberly’s secret formula for creating viral food content — She explains why her strategies are more timeless than they may seem, stressing the power of consistency in content creation. Kimberly also shares the commonalities she has observed among creators who were able to grow their accounts on social media.
  • The common traits among successful creators on social media — Authenticity, vulnerability, personality, and storytelling are all essential for those looking to grow their platforms in the next decade. If you can master one platform, nail your messaging, and build a community, the skills you build will carry you through to the next phase of your business.

Resources:

Thank you to our sponsors!

This episode is sponsored by Clariti and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

  continue reading

502 afleveringen

Artwork
iconDelen
 
Manage episode 454773191 series 81995
Inhoud geleverd door Bjork Ostrom. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bjork Ostrom of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous.

-----

Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous.

Creating Viral Food Content on Social Media

We are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape.

Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content.

Episode takeaways:
  • How to balance business strategy while staying true to your passion —Kimberly reflects on how she navigates changes in Instagram’s algorithm and features, focusing on what makes her happiest—whether that’s photography or video — while still seeing growth on her account.
  • Kimberly’s secret formula for creating viral food content — She explains why her strategies are more timeless than they may seem, stressing the power of consistency in content creation. Kimberly also shares the commonalities she has observed among creators who were able to grow their accounts on social media.
  • The common traits among successful creators on social media — Authenticity, vulnerability, personality, and storytelling are all essential for those looking to grow their platforms in the next decade. If you can master one platform, nail your messaging, and build a community, the skills you build will carry you through to the next phase of your business.

Resources:

Thank you to our sponsors!

This episode is sponsored by Clariti and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

  continue reading

502 afleveringen

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