Emergence of E-Commerce in Offline Retail Brands ft. Srinivas Rao | The Growth Genius

The Growth Genius - Business & Marketing Podcast

In this episode of The Growth Genius, we have Lifestyle Stores’ Sr VP & Head E-Commerce, Srinivas Rao, with whom we will talk about the emergence of e-commerce in offline retail brands.

About The Genius: Srinivas has over 20 years of experience in Sales and Marketing across FMCG, Consumer Durables and Retail industries, including 16+ years at Lifestyle – India’s most preferred fashion destination. He is an integral part of Lifestyle’s growth, contributing immensely in establishing Lifestyle as a youthful brand in the country besides building several brands such as Ginger, Forca and Melange among others. He has keen interest in consumer behavior, data analytics and the intricate nuances of content marketing. He is an avid traveler and a keen marathon runner.

About The Topic: As more consumers shift to online shopping, traditional brick-and-mortar stores are adapting by incorporating digital technologies and platforms into their business models. We discuss the benefits and challenges of this transition and examine some examples of successful e-commerce integration by offline retail brands. From omnichannel strategy to increasing online presence, this video will provide insight into how offline retail is evolving in the digital age.

The emergence of e-commerce in offline retail brands is a trend that has been on the rise in recent years. As more consumers turn to the internet for their shopping needs, offline retail stores are looking for ways to adapt and stay competitive. This transition has brought about many changes to the way brick-and-mortar stores operate, such as the integration of digital technologies and the use of online platforms to sell products.

The emergence of e-commerce in offline retail also allows for a new omnichannel strategy, where consumers can buy online and pick-up in-store. As a result of this trend, we are starting to see the blurring of lines between online and offline retail, which is changing the retail landscape as we know it. This video will explore the many benefits of e-commerce integration and the challenges that come with it, as well as the real-life examples of successful offline retail brands that have embraced e-commerce.

Enjoy the video experience here: https://youtu.be/gv8C6IjK6wE

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