Parle's Successful Marketing Story: Tips for New Brands ft. Krishnarao Buddha | The Growth Genius

The Growth Genius - Business & Marketing Podcast

In today’s The Growth Genius episode, we have Parle Products’ Sr. Category Head - Marketing, Krishnarao Buddha, who will share the successful marketing story behind the popularity of Parle products in the Indian market and some of his marketing tips for new and upcoming brands.

With over 27 years of marketing experience, Krishnarao has a wealth of knowledge and expertise. His passion for turning around ailing brands and creating new and profitable ones has become his passion. He has been heading Parle Products' snacking, confectionery, cakes & rusk brands since 2001.

Parle is an Indian confectionery and biscuit brand that has been around for over 90 years. Marketing strategies are a key component of the brand's success. One of the key components of their marketing strategy was the use of memorable slogans. The brand's memorable slogan, "Parle-G, G for Genius", is just one example of how it has established itself in the market.

Kaushal Thakkar, Founder & MD of Infidigit, interviews Krishnarao about his 21+ years of working with Parle and strategies to build long-term synergies between employers and employees. Furthermore, he discusses how he contributed to Parle's revenue after joining the company.

Krishnarao has also discussed Parle's marketing strategies to beat its competitors in the late 20th century. During the interview, he describes how Parle-G evolved to become the name it is now known by. Moreover, he explains how to create effective marketing strategies for new entrants to serve consumers' needs and fads.

Watch the video on the Infidigit YouTube Channel here: http://bit.ly/3RNhQW5

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