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Tips For Creating A Successful FMCG Brand ft. Praveen Jaipuriar | The Growth Genius | Infidigit
Manage episode 350929284 series 2894069
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Continental Coffee has disrupted the Indian coffee industry since its establishment in the early 1990s. Meet Praveen Jaipuriar, the man responsible for making the brand one of the world's best coffee brands. During an insightful conversation with Kaushal Thakkar, Director & Founding Partner of Infidigit, he discusses his contributions to the FMCG industry.
Having worked in the FMCG industry for over 20 years, Praveen has extensive experience in Health Care, Foods, Oral Care, Personal Care, Home Care and Beverages (Real & Activ Juices), and Culinary (Homemade).
Praveen shares his learnings and growth stories from working in the FMCG industry in the video. As well as analyzing how he contributed to Continental Coffee's success in India, he outlines his role in making it a household name. Praveen also shares his perspective on Philip Kotler's marketing theory and how it is unreliable today.
Watch the video here: https://youtu.be/EA7rNaN8Pek
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