Mastering the Art of B2B Marketing for High ROI ft. Ruth Stevens | The Growth Genius

The Growth Genius - Business & Marketing Podcast

In this episode of The Growth Genius, Infidigit's Country Director - Americas, Shelly Singh discusses the importance of B2B (business-to-business) marketing with eMarketing Strategy’s President Ruth Stevens. She will share some major insights into adapting top B2B marketing for business success. About the Guest: Ruth practices consulting to assess clients’ current marketing programs and guide them on taking their game to the next level. She specializes in business markets, sales lead generation, and account penetration strategies.

About the Video: B2B marketing promotes products or services to other businesses rather than individual consumers. It is an essential aspect of any business that wants to grow and thrive. It allows companies to establish and maintain relationships with other businesses, increasing sales, revenue, and long-term success. We will cover different strategies and tactics that can be used in B2B marketing, as well as the key benefits of utilizing a B2B marketing approach. Whether you're a small startup or a large corporation, understanding the importance of B2B marketing is crucial for achieving your business goals.

In the conversation, Ruth shares some insightful information on the latest trends in B2B marketing that marketers should consider for promoting their products and services. She also talks about whether marketers are seeing the death of traditional sales techniques with the advent of digital marketing.

Ruth also talks about the important role SEO plays in B2B marketing and how businesses can leverage and grow organically more than just with paid ads. Additionally, she discusses the future of B2B marketing and the lessons that marketers should adopt to grow in the industry.

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