Reviving Harley: Human Connection Over Product Specs Drives Success with Ken Schmidt

Win Make Give with Ben Kinney

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6d ago 41:47

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Discover the journey of Harley Davidson's transformation with Ken Schmidt, former head of communication at the iconic company, on the Win Make Give podcast. Hosts Chad Hyams and Bob Stewart dive into the importance of humanizing business, fostering community, and building brand loyalty. Learn how Harley Davidson shifted from product-focused marketing to creating experiences that captivate and engage. Explore actionable strategies to elevate your business by embracing passion, genuine engagement, and customer delight. This episode offers valuable insights for businesses striving to strengthen their brand presence and customer connection.

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Connect with the hosts:

• Ben Kinney: https://www.BenKinney.com/

• Bob Stewart: https://www.linkedin.com/in/activebob

• Chad Hyams: https://ChadHyams.com/

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More ways to connect: • Join our Facebook group at www.facebook.com/groups/winmakegive

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• Explore the Win Make Give Podcast Network: https://WinMakeGive.com/

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