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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Lesser Used Functions
Manage episode 460285000 series 45278
Inhoud geleverd door Steve Jones. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Steve Jones of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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313 afleveringen
Manage episode 460285000 series 45278
Inhoud geleverd door Steve Jones. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Steve Jones of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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313 afleveringen
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Voice of the DBA

A domain is a set of possible values (among other definitions). I use this word a lot in my work, often with a problem domain (the thing you're trying to solve) or the domain of possible values (like the US States and Territories list). That last one is interesting, as this is often the set of data we stick in some reference or lookup table to use in a form on a screen. There is a domain as part of the SQL specification, which I never knew about. I was reading an article from Joe Celko on the CREATE DOMAIN statement . This doesn't exist in SQL Server and T-SQL, but it has been a part of PostgreSQL for quite a few versions. The article talks about the definition of a domain from a few very experienced database design people. Read the rest of A Domain for Data…
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Voice of the DBA

The DORA organization is dedicated to helping others build software better and faster, at a higher quality, and in a way that is more efficient. They continue to compile and publish the Accelerate State of DevOps report every year, which is a fascinating read. As a part of the report, they have identified four key metrics that identify high performing organizations in terms of software. These are divided into two areas: throughput and stability. Throughput measures are change lead time and deployment frequency. Stability measures are the change fail percentage and failed deployment recovery time. Read the rest of Database DevOps Metrics…
If you're a fan, no. You're chomping at the bit, waiting to get everyone using GenAI models in their work. If you're skeptical, then you might think it's never coming to take your job, be a personal assistant, help you with coding, etc. Pick the task it won't help you with. A more nuanced view, which is similar to mine, is from Kendra Little, in which she says AI will eliminate DBA Jobs Faster Than You Think , I'm not quite as pro-AI as Kendra, mostly because I see so many companies that are slow to change, slow to adopt new tech, slow to adjust their thinking. They just soldier on and keep running their business, as they've been doing for decades. Even when you might make a case for change, or prove it's worthwhile, they just don't spend the time to change. Read the rest of Is GenAI Coming Faster Than You Think?…
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Voice of the DBA

Well, not really the end. I doubt anyone running SQL Server 2019 is going to stop (or upgrade) just because mainstream support ended. Actually, I wonder how many of you know that SQL Server 2019 passed out of mainstream support on Feb 28, 2025. I do think the 6 or 7 of you running Big Data Clusters likely knew this was the end of any support. I saw a report in the Register on this, which includes a survey of which versions are still running. This is from an IT asset firm and matches Brent Ozar's Population report . 44% of you are running SQL Server 2019, which is the largest percentage. Since there's an additional 32% of you running versions older than 2019, I'm sure that upgrading isn't a priority. Read the rest of The End of SQL Server 2019…
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Voice of the DBA

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Voice of the DBA

It's no surprise that our systems are under attack by all sorts of criminals. Some organized, some opportunistic, some just aiming for vandalism. We need to protect our digital systems to prevent issues, and a part of better protection is reducing the number of places that are vulnerable. Those places include databases. This article discusses the rising costs of data breaches and the increased frequency of attacks. It also examines the increasing number of regulations that are demanding proof of stricter security measures. It can be hard enough to defend production systems, let alone protecting dev/test environments. I see an increasing number of organizations that limit access to production systems, even to the point that this impedes some of the daily work habits of technology professionals, but that is probably a good thing. Too many of us are too lax when it comes to security. Read the rest of Lower Your Attack Surface Area…
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Voice of the DBA

This is a strange time for many technology professionals and their employment. It seems many organizations have open positions and are struggling to fill those slots with qualified candidates ( one look at this ). At the same time, many other organizations have followed the large technology firms (FAANG, MSFT) and laid off large numbers of their staff in the last year. At the same time, with the hype and rapid growth of GenAI systems, we have companies that are looking to machines to fill some of their labor needs. Salesforce noted that they did not expect to hire more software engineers in 2025 as their plan was to use AI tech to help them write enough code. They've seen productivity gains with AI tech, so they aren't adding more developers. They still need human developers, just not more of them. Read the rest of The Job Outlook for Database Professionals…
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Voice of the DBA

Recently there was some online complaints about social security numbers (SSNs) in the US being duplicated and re-used by individuals. This is really political gamesmanship, so ignore the political part. Just know that social security numbers appear to be one of the contenders used in many data models. I found a good piece about how SSNs aren't unique, and have a mess of problems. Despite this, many people seem to want to use SSNs as a primary or alternate key in their database systems. They also aren't well secured in many systems, even though we should consider this sensitive PII data. Read the rest of A Poor Data Model…
I've been working with databases for a long time and there are no shortage of things I've seen other people do that I don't like. Sometimes I shake my head a little. Sometimes I might groan inwardly (hopefully not aloud), and sometimes I might make an effort to convince someone else to do something differently. Sometimes I'm really annoyed (or angry) and don't even know what to do. Read the rest of Your Biggest Data Model Complaints…
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Voice of the DBA

Erin Stellato, a program manager at Microsoft, asked a very interesting question on LinkedIn : "why do you *not* want a Copilot in SSMS?" That got me to stop and think a minute. Why don't we want to use an AI to help us? It's a good question, given the hype and (maybe) potential of the technology. While it might not help you now, or with your specific thing, it might help others, so are there good reasons not to use AI technologies, like the GenAI LLMs? Read the rest of Why Not Use AI?…
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Voice of the DBA

I caught an article on AI skepticism and there was a point in the article where trust was mentioned. Specifically the reasons that people distrust an AI or tech tool is that it makes a mistake, so they stop using it. A few examples of this were using a writing AI that made a grammar mistake or a GPS routing device that added a wrong detour. In those cases the humans stopped using the assistance of the algorithm because they felt it wasn't trustworthy. What's fascinating to me is that I had this same conversation with a human the day before. Someone mentioned they were working with a group and they misstated something. After that, the group stopped listening to all this person's advice, thinking it was all suspect. Essentially one mistake overrides everything else. Read the rest of Trust is a Funny Thing…
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