Taking Your Worth Out of Pricing

Uplifting Podcast

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Today we're continuing our countdown of the top 3 downloaded episodes of 2023 with the #1 episode of 2023: Taking Your Worth Out of Pricing. In this episode, which originally aired on March 22nd, 2023, I'm sharing with you why I believe that it's important to separate your personal worth and value from the pricing of your offers. In the online coaching space, we're often told to "charge your worth," however I believe this idea is problematic and the cause of a lot of the problems that we are seeing in the online coaching industry. Your personal worth and value are something that cannot be measured with dollar signs, how much you charge, or the number in your bank account.
INSIGHTS:

• Why you should take your worth out of the pricing of your offers
• How conflating the concepts of worth and pricing has lead to a lot of toxic patterns in the coaching industry
• High-ticket offers don't necessarily mean more value or bigger transformation
• The use of luxury marketing to make offers appear more valuable
• What you should actually be considering when pricing your offers
  

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