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How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes
Manage episode 439139485 series 3590277
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In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased.
They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company.
Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.
What was covered:
Introduction to Cody DeJardin and Sackcloth and Ashes
Founding of Sackcloth and Ashes
The Impact and Growth of Sackcloth and Ashes
Challenges and Successes in the Blanket Industry
Growing A Business with Collaborations and Partnerships
Spotlighting Artists and Their Stories
Gifting Strategies and Business Growth
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
Cody DeJardin Links:
Website: https://sackclothandashes.com/
Instagram: https://www.instagram.com/sackclothxashes
Facebook: https://www.facebook.com/sackclothxashes
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