The Art and Strategy of Anthology Creation

The Writing and Marketing Show

What happens when life throws you more curveballs than you can catch? After a year filled with personal challenges like a house flood, a fire, and a painful arm injury, I'm back to share my journey and triumphs. Despite these setbacks, I've successfully launched a new cozy mystery anthology under my Scott and Lawson imprint, bringing together the creative talents of 12 remarkable authors. In this episode, we'll explore the fascinating world of anthology publishing, dissecting different models—whether contributors are paid upfront or earn royalties. We'll unravel the strategic decisions behind whether an anthology should stand alone or become part of a series, and how branding plays a crucial role in these projects.
Publishing a Christmas-themed anthology involves more than just stringing stories together. I reveal the meticulous process of editing and formatting with vellumpub, adding unique touches like snowflake ornament breaks to create a magical reading experience. Discover the importance of author bios, blurbs, and even a festive recipe to enhance the book's appeal. We'll discuss our distribution strategy for both e-books and paperbacks, how pre-orders can boost visibility, and the pricing tactics ensuring fair compensation for all contributors. Wrapping up, I offer a heartfelt thank you to our listeners and invite you to stay connected through Patreon and social media, eager to see you join us next week for more engaging conversations.

Hoofdstukken

1. The Art and Strategy of Anthology Creation (00:00:00)

2. Writing Anthologies (00:00:03)

3. Publishing an Anthology (00:13:24)

4. Author Showcase With Wendy H Jones (00:27:28)