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The Art of High-Intent Keyword Targeting With Scott Gelber
Manage episode 461054321 series 3458098
Inhoud geleverd door jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.
The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.
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