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Mark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization
Manage episode 461334741 series 3458098
Inhoud geleverd door jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews.
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The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI.
"SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo
They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets.
Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.
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