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Episode #7: Amrita Saigal of Kudos
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Episode Summary:
Second-time founder Amrita Saigal joins us on Uncovered to talk about the motivation behind her newest venture, Kudos. Tune in to learn more about Amrita’s passion for building sustainable products, how she applied the lessons learned from her first-startup the second time around, and why her unique experiences at MIT, P&G, Google, and her brother’s startup, Thunkable (also PJC-backed!), have all led her to where she is today.
Uncovered in this episode:
- The story behind Saathi and Kudos and how Amrita’s personal passion for sustainability and reducing the world’s dependence on fossil fuels motivated her to start these two ventures
- How Amrita approached her second-time-around fundraising and the lessons learned from her experiences fundraising and hiring for Saathi
- The one condition that Amrita’s father had for her and her brother while at college
- Advice for hiring outside your field of expertise
- Why it’s so important to talk about your idea to anyone and everyone who will listen
List of resources mentioned in episode and suggested reading:
- Saathi website: https://saathipads.com/
- Kudos website: https://mykudos.com/
About Amrita:
Amrita is the founder of Kudos, a cutting-edge and high-performing sustainable baby diaper brand set to launch in the fall of 2020. Prior to Kudos, in 2015 Amrita co-founded Saathi, now one of India’s leading manufacturers of sanitary pads made from waste banana tree fiber. Her work experience spans manufacturing for Procter & Gamble’s Always pads and Gillette brands, business development for Google Glass, and all-around-all-hats-wearer as one of the earliest employees at Thunkable. Amrita graduated with an S.B. in Mechanical Engineering from MIT and an MBA from Harvard Business School.
About Kudos:
At Kudos we’re making disposable diapers that are better for your baby’s world and the big wide world, too. Proven to perform against leaks and blowouts, Kudos are made from renewable, sustainable plant-based resources that are softer to skin. In fact they’re the only diapers you can find with a 100% clean cotton liner to hug chubby thighs all day. Not plastic. Never toxins. We hope these diapers are a feel-good change (or roll or wiggle or crawl) toward a more comfortable, functional, and sustainable world. For baby. For all of us out here.
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