12: Breakdown from my latest live launch

The Tralongo Track

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This is the very first time I’ve shared something like this 🤭

On this week’s episode - I am breaking down my latest launch.

How it went, what I prepped - what I loved about it, what didn’t work and what I’ll change for the next one.

Launching is a tricky thing that so many people hate (I know I did!) and most businesses in the online space only break down their launches when they are wildly successful - so it can make it seem like you’re doing something wrong.

If you have a love/hate (or just straight hate) relationship with launching - listen in to this episode (or even if you’re just nosy and want to see how mine went).

I am breaking down:

How I’ve done launches before & how I felt during them

*stressed / hail mary / if this launch doesn’t work I am going to quit

*focused more on the product than on selling it

*didn’t always have the build up or authority

How I prepped:

Content

Emails

• Everything done ahead of time // no guilt over posting too much or sending too many emails. I made sure I could say all the things I wanted to say and all the things the person that needed this course would need to hear

Goals set - i don’t do well with “just a number” & it feels a little icky to say a number of people.

I go more with the approach of: the right people will join and choosing a “reward” for myself if the financial goal is reached (from Martha)

Also - mid-launch goals which made it really fun for me. It was like christmas - getting a secret for a gift I loved

What I did during the launch:

Posting - daily. Almost all of them hit & I will repurpose most of them. Will trash the ones that I know didn’t land

Lives - 2x // would have liked to go live more but moving didn’t allow it. I prefer more “chill” lives - as if we were hanging out and I was telling you about this on my back porch. Not super salesy or presentery

Stories - I dont actively plan these out

Mindset // NOT clearing my calendar

How the launch turned out & why it was my favorite one yet

• Didn’t reach my goal but the perfect women were in AND I know there will be other women interested when I relaunch

I very much used to hate live launching but the truth is - live launching gives you SUCH good brand recognition. And it is a vibe to be launching which means it’s likely people will be attracted to you - even if they aren’t ready for your program yet.