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Content Marketing is Changing with George Chasiotis, Managing Director at Minuttia #solos
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Manage episode 355527940 series 2993543
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.
************************
Here’s what we’re covering:
- Old vs new approaches to Content Marketing
- Keyword research and customer research
- SEO content + product-focused content + original content
- Content quantity and Content quality.
- Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
- Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
- View to lead conversion rate and Lead to Customer Conversion Rate
- New Leads + New Customers and LTV
- Last-Touch and Multi-Touch attribution
- Blog-wide and Page-Section-Topic-wide measurement
- ROI = Taboo and ROI = Necessary
************************
Useful Links:
- Minuttia's Website: https://minuttia.com/
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 afleveringen
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 16:02 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 355527940 series 2993543
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.
************************
Here’s what we’re covering:
- Old vs new approaches to Content Marketing
- Keyword research and customer research
- SEO content + product-focused content + original content
- Content quantity and Content quality.
- Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
- Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
- View to lead conversion rate and Lead to Customer Conversion Rate
- New Leads + New Customers and LTV
- Last-Touch and Multi-Touch attribution
- Blog-wide and Page-Section-Topic-wide measurement
- ROI = Taboo and ROI = Necessary
************************
Useful Links:
- Minuttia's Website: https://minuttia.com/
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 afleveringen
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