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You need to know these GTM trends (with Chris Walker)
Manage episode 455076614 series 3380698
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2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.
- (00:00) - Introduction
- (03:17) - Has anything changed?
- (05:03) - Understanding the Core Problems
- (07:06) - The C suite
- (12:03) - Wrong KPIs
- (14:40) - No, we aren't more efficient
- (19:00) - AI and Market Efficiency
- (22:03) - Building Customer-Centric Software
- (24:12) - The Real Cost of Software and Market Growth
- (24:52) - Predictions for Marketing Teams
- (27:03) - Challenges in AI Adoption
- (29:24) - Data's Role in AI and Marketing
- (30:37) - Future Trends and Predictions
- (34:40) - The Art and Science of Go-to-Market Strategy
- (35:56) - RevOps and Go-to-Market Operations
- (37:48) - Customer Success and Account Management
- (40:51) - Key Ingredients for Success in 2025
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