Ep. 11: Live From Cannes: The Power Of Context: Creating Connections Across Screens The Pub Way: A Podcast For Publishers podcast

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Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens

ongeveer een jaar geleden 31:46

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Inhoud geleverd door Josef Newton. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Josef Newton of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?

Key takeaways:

Harnessing the power of context across screens

Delivering relevant content that respects user privacy

Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at seedtag.com

… continue reading

21 afleveringen

#Business #Marketing #Josef Newton #Digital Advertising #Cookieless #Adtech #Publishing #CTV

The Pub Way: A Podcast for Publishers

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Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens

The Pub Way: A Podcast for Publishers

published ongeveer een jaar geleden

Delen

MP3•Thuis aflevering

Inhoud geleverd door Josef Newton. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Josef Newton of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?

Key takeaways:

Harnessing the power of context across screens

Delivering relevant content that respects user privacy

Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at seedtag.com

… continue reading

21 afleveringen

#Business #Marketing #Josef Newton #Digital Advertising #Cookieless #Adtech #Publishing #CTV

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Ep. 20: The Value of Mid-Tier Publishers 42:57

10 dagen geleden42:57

42:57

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers. They also cover the evolving landscape of media and advertising, from the transition from print to digital, to the impact of AI on future trends. Interested in being a guest? Contact us: thepubwaypodcast.com/contact…

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Ep. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub Way 43:27

29 dagen geleden43:27

43:27

In this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag). Hosted by Tina Iannacchino (VP, Publisher Partnerships NA, Seedtag) the conversation highlights leadership, industry transformation, diversity, & actionable solutions. Interested in being a guest? Contact us: thepubwaypodcast.com/contact…

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Ep. 18: Navigating Monetization and Consumer Trust 27:52

8 weeks geleden27:52

27:52

In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and collaboration with brands. Also, Don emphasizes the importance of using AI to improve efficiency and encourages publishers to embrace and effectively utilize these tools.…

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Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy 34:29

19 weeks geleden34:29

34:29

In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.…

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Ep. 16: How Publishers Can Maximize Monetization with AI 29:05

23 weeks geleden29:05

29:05

In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Dan Benyamin, founder and CEO of Aeon, to discuss the evolving landscape of publishing and advertising. They explore the challenges faced by publishers in the adtech space, the impact of the creator economy and the necessity for collaboration between traditional publishers and modern creators. The conversation also delves into the rise of AI influencers, the importance of regulation in AI usage and how publishers can leverage AI for better monetization strategies. Dan emphasizes the need for publishers to prioritize their audience and adapt to the rapidly changing digital environment. Key topics with timestamps: 00:00 Early Facebook ads were limited, unrefined opportunities. 03:31 Advertising's main challenge: remaining user-focused and adaptable. 06:44 Video evolution challenges traditional quality standards. 11:13 Personal branding is crucial for brand success. 14:00 Teens dismiss AI; others embrace generated visuals. 16:44 AI misinformation and its impact during elections. 19:49 Good working relationships prevent issues like boycotts. 25:30 AI enables faster, more agile customer segmentation. 27:56 Prioritize the audience; treat attention as a battlefield. Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.…

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Ep. 15: Roku: The Power of Data and Transparency in CTV 36:14

28 weeks geleden36:14

36:14

In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered powerhouse. With nearly two decades of experience, Roku has effectively shifted from manufacturing streaming dongles and sticks to offering Roku-branded TVs, significantly enhancing consumer experience and driving major ad innovations. The conversation covers essential acronyms in the CTV industry: FAST (Free Ad-Supported Streaming TV), AVOD (Ad-Supported Video on Demand), SVOD (Subscription Video on Demand), and MVPD (Virtual Multichannel Video Programming Distributor). F explains Roku’s advancements in shoppable media, which integrate advertising seamlessly into user experiences using collected user data to facilitate low-friction transactions. The episode also explores the broader scope of content discovery, highlighting Roku's curated content zones aimed at reducing the time users spend searching for shows and movies, thereby improving overall user satisfaction. In terms of advertising trends and opportunities, Fisher and the hosts discuss the transition traditional broadcasters must undergo to adapt to streaming. They highlight the significance of first-party data in driving successful ad campaigns on streaming platforms, mirroring the data-driven approaches seen on social media. Innovations like Roku's "Action Ads" enable users to make purchases directly via their remotes, enhancing the interactive ad experience. The episode concludes by emphasizing the importance of transparency in advertising, effective content partnerships, and forward-looking predictions for CTV’s role in the future of digital marketing.…

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Ep. 14: How Publishers Can Evolve into Data-Driven Organizations 32:27

30 weeks geleden32:27

32:27

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business opportunities. She discusses the critical need for clean data, especially in the context of AI, and outlines key steps in data management like collection, normalization, analysis, and visualization. Katherine and the hosts also delve into the role of AI in advertising, weighing its generative capabilities against the necessity for human creativity and oversight. With the rise of AI, establishing robust industry frameworks becomes crucial to prevent misuse. On October 7th, Katherine and her team are hosting the exclusive Sigma Software Group AdTech Poker Night, part of Advertising Week New York 2024. Join fellow AdTech enthusiasts and grow your network at this special event by registering here: events.sigmasoftware.solutions/adtechpokernight2024 Key topics with timestamps: 00:00 Evolving Publishers: Transitioning into Data-Driven Businesses 03:57 The Importance of AI and Data for Business Success 08:00 Balancing AI's Creative Potential with Ethical Usage 12:31 Strategies for Reducing Data Storage Costs 13:35 Identifying Business Goals, Market Fit, and Data Needs 19:21 Tools for Migration: Choosing the Best Option 23:14 Collaborative Approach to Product Development Options 26:59 Minimizing Errors in Data Organization with Sigma Software 28:24 Insufficient Data Drives Demand for First-Party Data Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.…

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Ep. 13: The Role of DSPs in the Future of CTV Advertising 35:50

32 weeks geleden35:50

35:50

In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how integrating AI technology is transforming contextual advertising by parsing video content to deliver detailed, emotion-driven context. This shift is moving beyond generic web-based inventory categorizations to more nuanced, precise data, greatly enhancing the effectiveness of advertising on CTV platforms. During the episode, he underscores Demand Side Platforms (DSPs) need to adapt by focusing on private marketplace (PMP) deals, which can offer more effective data management without relying on cookies. Keith and the Pontiac team will be hosting the 2024 Pontiac Summit in NYC on October 8th, bringing together industry leaders across the ecosystem for a day of engaging discussions and interactive networking. Get your ticket at: https://pontiac.media/pontiac-summit-2024/ and use code PUBWAY for 40% off your ticket. Key topics with timestamps: 00:00 Launch of Pontiac Intelligence: A DSP for Buying Ads 05:45 Privacy Trends Bolster Publisher Control in Advertising 08:11 Understanding SSP vs. DSP: Inventory Monetization vs. Ad Placement Optimization 12:38 Variability in Content Information Sharing Among Providers 15:17 Evolving Browser Privacy Standards and Targeting Future 17:26 Balancing Act: Marketing Benefits vs. Privacy Concerns 19:42 Navigating Complexities in Audience Targeting by Publisher 23:53 Enhancing Video Insights and Integration with AI 26:19 Enhancing Video Ad Bid Streams for Better Targeting 31:17 Lessons from Chaotic Warfare in the Middle Ages 33:48 Navigating Change: The Importance of Self-Betterment Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.…

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Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12

37 weeks geleden29:12

29:12

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset. The discussion further explores the impact of digital platforms on marketing, emphasizing the necessity for brands and publishers to embrace video content and remain agile. Additionally, the episode highlights the growing influence of creators on platforms such as TikTok, where creators can often rival traditional publishers in sway and reach. This shift poses both opportunities and challenges for brands, particularly in terms of attribution and ROI measurement for creator campaigns. The episode also addresses the different shopping behaviors between Gen Z and millennials, noting that while Gen Z might lean towards direct purchases on platforms, millennials typically prefer making substantial purchases through their computers. The discussion concludes with insights into future advertising trends, the importance of customer retention alongside acquisition, and the evolving ecosystem of digital marketing in a rapidly changing content landscape. Key topics with timestamps: 00:00 Navigating Consumer Attention in a Changing Landscape 05:40 Adapting to Changing Consumer Behavior in Video Marketing 08:40 The Vital Influence of Creators in Marketing 12:02 Optimizing Multi-Channel Marketing for Better ROI 16:02 Ad Fatigue: Shifting Focus to Existing Customers 18:46 The Evolution of Customer Targeting in Digital Advertising 22:38 Adapting to the Speed of Vertical Video 25:11 Strategies for Successful Content Production and Amplification Schedule a call with one of our contextual advertising experts today at seedtag.com Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.…

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Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens 31:46

40 weeks geleden31:46

31:46

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens? Key takeaways: Harnessing the power of context across screens Delivering relevant content that respects user privacy Leverage AI to enhance audience engagement Schedule a call with one of our contextual advertising experts today at seedtag.com…

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Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson 44:10

45 weeks geleden44:10

44:10

In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, a theme that resonates throughout the episode. The conversation explores a multitude of pivotal topics, ranging from the evolving landscape of consumer understanding to the ethical dimensions of data usage. Albert passionately emphasizes the need for publishers to transcend mere impressions and deeply comprehend the consumers they target, advocating for a shift towards precise, smaller audience data over vast scale for profound consumer insights. Furthermore, discussions touch upon the burgeoning role of AI in deciphering consumer behavior and the premium value of first-party data in monetization strategies. . ❇️ Key Topics with Timestamps 00:00 - Pubway: Navigating Publisher Tech 05:49 - Consumer Intent: Beyond Cookies 09:00 - Understanding Audience and Monetizing Content 10:17 - Marketing Mindset: Navigating the Landscape 12:51 - The Significance of Metadata in Web Marketing 17:58 - Data Intelligence: Precision over Scale 20:59 - Advertising Ethics: Navigating Consent 23:29 - Bringing Legal Expertise into Business Conversations 28:21 - Identity Protection: Navigating the Privacy Sandbox 30:54 - Google's Advantage in Tech Adoption 32:54 - Understanding Marketplace Rules and Brand Expectations 35:48 - Redefining Premium: Time as Currency Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics. Happy listening! The Pub Way Podcast Team…

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Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli 31:49

1 year geleden31:49

31:49

In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table. Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift towards building solid identity foundations and considering solutions like data clean rooms to navigate away from traditional cookie-based tracking. He sheds light on the technologies and strategies that publishers should be pursuing, such as identity graphs, data enrichment with first-party data, and exploring alternative identifiers for user addressability. The episode covers key strategies for publishers, as well as the tools and partnerships that will become paramount in adjusting to a post-cookie era. It serves as a thought-provoking session for industry professionals looking to stay ahead of the curve in digital marketing. ❇️ Key Topics with Timestamps 00:00 - Navigating the Cookie Apocalypse: Insights from Publishing Industry Leaders. 05:05 - Monetizing Beyond the Web: Navigating the Shifting Landscape of Audience Engagement. 09:14 - Improving User Experience through Data Collection. 10:51 - Adapting to Shorter Attention Spans. 13:53 - Exploring Measurement Attribution for User Engagement. 16:37 - Building a Future-Proof Identity Foundation for Publishers. 20:14 - Enrichment and Addressability via Identity. 24:08 - Advising Brands on Future Strategies. 27:39 - Navigating Revenue Impact and Testing Strategies Amidst Cookie Deprecation. 29:54 - Surviving the Cookieless Future: Building Foundations and Testing Strategies. Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.…

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Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted 27:41

1 year geleden27:41

27:41

In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio , the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry. The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends and technologies shaping the industry. ❇️ Key Topics with Timestamps 00:00 - Media company evolving under new ownership 04:04 - The Advantages of AI-Based Allocator for Inventory Surfacing 08:20 - Ensuring data accuracy through human quality control 11:48 - The impact of AI on advertising integrity 13:27 - Importance of Hyper-Local Data for Targeted Advertising 17:51 - Importance of Retail Media Networks in Digital Marketing 20:05 - Navigating data privacy issues in the digital world…

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Ep. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & Associates 38:18

1 year geleden38:18

38:18

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry. During the conversation, they discussed: - The concept of privacy sandboxes. - Apple vs Google on their approaches to implementing privacy. - Opportunities & challenges for publishers in a cookie-less environment.…

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Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO 34:27

1 year geleden34:27

34:27

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment. During the conversation, they discussed: - Short discussion about the recent events in Israel/Palestine. - Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle. - How Tom foresee's the relationship between brands and news content evolving.…

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Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr 28:15

2 years geleden28:15

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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data. During the conversation, they discussed: - How publisher's first party data can help brands succeed in a privacy-first world. - The rising use of synthetic data and the impact on advertising. - The role of customer data platforms.…

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Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi 29:13

2 years geleden29:13

29:13

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes. During the conversation, they discussed: - The evolution of OTT/CTV and streaming services: - How AI is impacting AdOps within advertising. - How can Publishers intentionally leverage AI across their business?…

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Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara 28:32

2 years geleden28:32

28:32

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed: - What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important? - Challenges for publishers with a sustainability perspective. - What are the heaviest points of waste in a publisher's typical supply chain?…

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Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation 22:11

2 years geleden22:11

22:11

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed: - Sentiment targeting vs suitability an how to properly evaluate it. - The role of AI in improving ad targeting and audience segmentation. - The importance of consumer data privacy.…

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Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine 30:37

2 years geleden30:37

30:37

In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed: - The publisher and advertiser relationship. - The contextual strategy, within the publishing ecosystem. - The role of DEI.…

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TRAILER: The Pub Way 1:34

2 years geleden1:34

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