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EP316 Optimizing Pricing and Promotion Strategies in the Produce Industry with Tom Barnes, President and CEO of Category Partners
Manage episode 435384974 series 3559107
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The conversation with Tom Barnes, President and CEO of Category Partners, focuses on data and insights in the perishable industry. They discuss how data-driven decisions can drive business and growth for all stakeholders in the value chain.
They also touch on the importance of understanding consumer demographics and trends, the impact of lifestyle diets on produce consumption, and the role of data in making pricing and assortment decisions.
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