522 - You Are Your Brand with Peter G. Goral

The Paul Higgins Show

Why you should listen

1. Learn to Differentiate Your Brand: Discover how to cut through the noise and ensure your brand resonates with your ideal clients, distinguishing you from competitors.
2. Expert Strategies for Social Media: Gain insights into crafting and executing a social media strategy that defines your brand's value and showcases your expertise.
3. Real-world Business Growth Tips: Peter shares actionable advice on how businesses can leverage their unique stories and values to grow their online presence and win over significant deals.

In this episode, I sit down with Peter G. Goral to explore how businesses, especially tech consultants, can stand out in a crowded market. With over a decade of experience, Peter shares his insights on cutting through the noise and reaching target audiences. We dive into his three-stage program, which focuses on awareness, education, and engagement, aiming to define brand value and voice while creating content that showcases experience and attracts new clients. Peter's mission is to empower businesses to reach their full potential by growing their online presence and reputation. Join us as we uncover the secrets to winning over major deals and making your business truly stand out.

About Peter G. Goral

With over 11 years of experience as a Social Media Business Strategist, Peter G. Goral helps businesses cut through the noise and reach their target audiences with customized and effective social media solutions. He leverages his diverse background in retail, logistics, recruitment, transformation, and change management to understand the needs and challenges of different industries and create tailored strategies that align with their goals and values.

At ArtEnvy, Peter works with clients to develop and implement a three-stage program that covers awareness, education, and engagement. He helps them define their brand value, capabilities, and voice and create and publish content that showcases their expertise and attracts new clients. He also supports them with public relations campaigns and building brand awareness for their company and executives. He aims to empower businesses to achieve their full potential and grow their online presence and reputation.

Resources and Links

• Peter’s LinkedIn profile
• Peter on Instagram: @peterg.goral
• Peter's Facebook profile
• Peter on Threads: @peterg.goral
• Peter on TikTok: @peterg.goral
• Podcast: You Are Your Brand
• Youtube Channel: Peter G Goral
• Previous episode: 521 - One More Step
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