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From Global to Local : The Art of Listening (Episode 72)
Manage episode 363206270 series 2972420
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“From Global to Local: The Art of Listening” with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication.
Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his “global to local” communications playbook.Abhinav faces a daunting task. He oversees communications to engage and educate over 630,000 employees across 46 countries. Balance this goal with a charter to continue building a brand valued at $17.2B, and TATA’s commitment to tackling grand global challenges: climate change and energy transition.Here’s what we covered...
●The biggest technological obstacles and opportunities to being a “Chief Listener” for your organization.
●The benefits and guardrails needed to achieve hyper-localization.
●Abhinav’s recommended resources to help you turn listening into loyalty.Don’t miss a future show –register for our private “know ahead” list at themindfulmarketer.com
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