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“Brand ROI for Marketing Skeptics” with Katie Hollar and Michael Oliver
Manage episode 360952202 series 2972420
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Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed.
During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear:
- How to pick the right set of metrics for your current growth stage (explore vs. exploit mode)
- Ways AI can help you engage customers in the branding process (a time saver!)
- How Katie and the team use their website as a "brand home base"
- The correlation between store visits, sales results and brand repute at BMW Canada
Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com
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