Culture First With Sarah Jones And Zach Schabot

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The last few years have seen tons of advances in how buyers search for homes online. But renters: that’s another story. Today, nearly 40 percent of Americans rent their homes, and many of them feel like second-class citizens when it comes to finding a place to live. But for Sarah Jones and Zach Schabot of Bamboo Realty, renters come first. While others have dismissed the rental market, Bamboo Realty has figured out a way not only to profit, but to turn those renters into furture buyers and raving fans. Bamboo Realty has expanding to include five offices in Texas, Colorado, and North Carolina. And Bamboo’s success is no accident: it’s the result of a thoughtful culture and a keen understanding of how Millennials think about home ownership. In this interview, Sarah and Zach discuss what it takes to build a company with a strong, effective culture, and why the secret to connecting with folks online is just to lighten up. Visit our website: plcstr.com/1MXOycY Download on iTunes: plcstr.com/1O9knUi