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Join CPA & Entrepreneurial Accountant Salim Omar as he guides the audience through the principles of his "Genius Model", which shows CPA firm owners and accountant & tax practitioners how to make their practice successful.
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
1
The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
Seth Price (Marketing Strategist Speaker, Author)
Insights from the most brilliant minds in real estate. The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal. Together with the leading real estate brokers, technologists, executives, and coaches behind today’s most exciting brands, host Seth Price (marketing strategist, keynote speaker, host of “The Craft of Marketing”) explore what it takes to generate leads, ...
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The Growth Genius - Business & Marketing Podcast
1
The Growth Genius - Business & Marketing Podcast
Infidigit
Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a busin ...
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The CPA Marketing Genius Podcast
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Episode 037: Controlling Your Brand SERPs with Jason Barnard
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[00:01 - 01:20] Opening Segment Salim Omar, CPA introduces Jason Barnard to the show! Jason is an author and digital marketing consultant who specializes in brand sales and knowledge panels He has spent 10 years figuring out how to educate and how to manage your brand on Google [01:21 – 14:56] Controlling Your Brand SERP Corroborating this informat…
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The Growth Genius - Business & Marketing Podcast
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Reinventing Marketing Strategy ft. Rishad Tobaccowala | Shelly Singh | The Growth Genius
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48:11
Welcome to The Growth Genius show! In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world's biggest brands. In this interview, Infidigit’s Country Direct…
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The CPA Marketing Genius Podcast
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Episode 036: How CPA Partners Can Increase A Business' Value with Nathan Lind
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[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Nathan Lind to the show! How he exited his first company in 2016 which was an e-commerce technology to a shopping cart platform [01:32 – 08:52] The Buyer’s Appetite Remains Strong Despite Recession Website Closers has over a hundred companies for sale at any given point in time with 525 mil…
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The CPA Marketing Genius Podcast
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Episode 035: The Benefits Of Podcasting For CPAs with Spencer Carpenter
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[00:01 - 01:08] Opening Segment Salim Omar, CPA introduces Spencer Carpenter to the show! Spencer shares that podcasting is not disruptive marketing, allowing brands to build rapport with potential customers without pressure to convert [01:09 – 13:48] Best Practices For Starting Your Own Podcast Show Podcast interviews can be a great way to build a…
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The Growth Genius - Business & Marketing Podcast
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Marketing: A Challenging Field for Future Talent? ft. Terri Bartlett | The Growth Genius
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33:00
Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we'll explore the key factors that make marketing challenging to ensure future generations of talent. We have Terri Bartlett fro…
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The Growth Genius - Business & Marketing Podcast
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Importance of Marketing Accountability in Business Success ft. Karen Ebben | The Growth Genius
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33:08
On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes. Shelly Singh, I…
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The Growth Genius - Business & Marketing Podcast
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What the Future Hold for Advertising, Marketing and Data? ft. Bruce Biegel | The Growth Genius
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37:36
In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023. In a conversation with Shelly…
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The Growth Genius - Business & Marketing Podcast
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Unlocking the Power of Humanity Marketing ft. Brent Niemuth | The Growth Genius
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20:02
In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business …
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The CPA Marketing Genius Podcast
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Episode 034: Building An Action Plan For Financial Success
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[00:01 - 01:33] Opening Segment Salim Omar, CPA introduces Ryan Kimler to the show! He provides business owners with outside CFO guidance to help them understand what’s working in their business and what’s not [01:34 – 13:48] Setting Targets And Building Action Plans For Financial Success He discusses the two keys to his success: Using language tha…
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The CPA Marketing Genius Podcast
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Episode 033: Get More Money for Your Clients With Tax Credits
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[00:01 - 02:14] Opening Segment Salim Omar, CPA introduces Eric Kneller to the show! He is passionate about helping companies to save money and double their profits He works with CPA firm owners to help their clients save money in any way possible He provides positive reinforcement for whatever they are currently doing [02:15 – 10:47] Unlocking The…
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The Growth Genius - Business & Marketing Podcast
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Harnessing Creative & Lateral Thinking for Big Marketing Wins ft. Tom Shapiro | The Growth Genius
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40:47
In this episode of The Growth Genius, we have Stratabeat’s Founder & CEO, Tom Shapiro to talk about the role of creative and lateral thinking in the marketing and how businesses can use it to their advantage. Tom will be hosted by Infidigit’s Country Director - Americas, Shelly Singh. About Tom: Tom is the CEO of Stratabeat, a B2B marketing agency …
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The Growth Genius - Business & Marketing Podcast
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Unlock the Secrets of D2C Ecommerce Marketing ft. Mugdha Hedaoo | The Growth Genius
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54:18
Learn about the importance of Direct-to-Consumer (D2C) eCommerce marketing in today’s episode of The Growth Genius series. Join Infidigit’s Country Director - Americas, Shelly Singh, as she delves deeper into the topic with today’s Genius Mugdha Hedaoo, the Founder & CEO of GoPlay Cosmetics. Mugdha’s career spans B2B SaaS and D2C eCommerce business…
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The Growth Genius - Business & Marketing Podcast
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Mastering the Art of B2B Marketing for High ROI ft. Ruth Stevens | The Growth Genius
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In this episode of The Growth Genius, Infidigit's Country Director - Americas, Shelly Singh discusses the importance of B2B (business-to-business) marketing with eMarketing Strategy’s President Ruth Stevens. She will share some major insights into adapting top B2B marketing for business success. About the Guest: Ruth practices consulting to assess …
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The CPA Marketing Genius Podcast
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Episode 032: Million Dollar Insights from a 7-Figure CPA Practitioner
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[00:01 - 03:44] Opening Segment Salim Omar, CPA introduces Bob Wheeler to the show! He discusses how he got into accounting His focus on communication and service [03:45 – 22:18] How To Manage Client Information And Maximize Tax Savings Mistakes he made early on including taking any client just to have billing Client attraction strategies include: …
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The Growth Genius - Business & Marketing Podcast
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Emergence of E-Commerce in Offline Retail Brands ft. Srinivas Rao | The Growth Genius
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In this episode of The Growth Genius, we have Lifestyle Stores’ Sr VP & Head E-Commerce, Srinivas Rao, with whom we will talk about the emergence of e-commerce in offline retail brands. About The Genius: Srinivas has over 20 years of experience in Sales and Marketing across FMCG, Consumer Durables and Retail industries, including 16+ years at Lifes…
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The CPA Marketing Genius Podcast
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Episode 031: How To Manage An Effective Team With A Managerial Leadership Role with Julian Chapman
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[00:01 - 00:43] Opening Segment Salim Omar, CPA introduces Julian Chapman to the show! He discusses the importance of managerial leadership, decision-making, and clarity of strategy in an increasingly busy work environment [00:44 – 19:23] How To Manage An Effective Team With A Managerial Leadership Role Reflection is key to maintaining balance and …
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The Growth Genius - Business & Marketing Podcast
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Parle's Successful Marketing Story: Tips for New Brands ft. Krishnarao Buddha | The Growth Genius
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36:37
In today’s The Growth Genius episode, we have Parle Products’ Sr. Category Head - Marketing, Krishnarao Buddha, who will share the successful marketing story behind the popularity of Parle products in the Indian market and some of his marketing tips for new and upcoming brands. With over 27 years of marketing experience, Krishnarao has a wealth of …
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The Growth Genius - Business & Marketing Podcast
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Tips For Creating A Successful FMCG Brand ft. Praveen Jaipuriar | The Growth Genius | Infidigit
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Continental Coffee has disrupted the Indian coffee industry since its establishment in the early 1990s. Meet Praveen Jaipuriar, the man responsible for making the brand one of the world's best coffee brands. During an insightful conversation with Kaushal Thakkar, Director & Founding Partner of Infidigit, he discusses his contributions to the FMCG i…
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The CPA Marketing Genius Podcast
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Episode 030: Helping Clients Get Into Payment Plans With The IRS with Dan Henn
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[00:01 - 00:44] Opening Segment Salim Omar, CPA introduces Dan Henn to the show! Dan has been in practice for 10 years and has grown his practice to the coast of Florida [00:45 – 18:02] Helping Clients Get Into Payment Plans With The IRS He offers IRS representation services in addition to his regular practice He teaches IRS representation of his r…
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The Growth Genius - Business & Marketing Podcast
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Why Behavioral Science is Essential for Marketing ft. Nancy Harhurt | The Growth Genius
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In this episode of The Growth Genius, we talk about how behavioral science has changed the marketing game for businesses around the globe. HBT Marketing’s Co-Founder Nancy Harhurt and Infidigit’s Country Director of Americas, Shelly Singh, discussed the many things that make behavioral marketing a go-to strategy for business success. As a marketing…
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The CPA Marketing Genius Podcast
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Episode 029: How To Protect Your Business And Grow It For An Eventual Exit with Michael Ringel
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[00:01 - 02:20] Opening Segment Michael started bringing together entrepreneurs in collaborative mastermind environments He discovered that most business owners don’t know the value of their businesses and often don’t have a plan for exiting [02:21 – 15:00] How To Protect Your Business And Grow It For An Eventual Exit He advises thinking about the …
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The Growth Genius - Business & Marketing Podcast
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Senior Living Properties: Marketing Like A Pro ft. Piali Dasgupta | The Growth Genius
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35:32
What is the most effective way to create a marketing strategy that will grow senior living communities like a pro? Piali Dasgupta, the Senior Vice President of Marketing at Columbia Pacific Communities, shares her insights into developing a marketing strategy for senior living properties. With experience across media, e-commerce, retail, and real e…
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The Growth Genius - Business & Marketing Podcast
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First Party Data: How It Benefits & Drives Business Sucess | The Growth Genius | S2E5
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First-party data is now becoming a go-to strategy for many businesses worldwide. In today’s episode, Infidigit’s Country Director - Americas, Shelly Singh, and Marketdata’s Managing Director, David Charles Whittaker, talk about the crucial role first-party plays in business success and the challenges marketers face with implementing it for their ma…
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The Growth Genius - Business & Marketing Podcast
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The Future Of Marketing Post-COVID | The Growth Genius | S2E4
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Is the approach to marketing different post-COVID? This week on The Growth Genius, Vodafone Idea's Saurabh Bajaj joins us to discuss the impact of the Covid-19 pandemic on marketing. The conversation features Infidigit's Founder and Managing Director, Kaushal Thakkar and Saurabh discussing the future of marketing and how marketing can impact busine…
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The Growth Genius - Business & Marketing Podcast
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Role Of Digital Advertising Alliance In Business Growth ft. Lou Mastria | The Growth Genius | S2E3
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In this episode, we talk to Lou Mastria, Executive Director of the Digital Advertising Alliance (DAA). DAA is responsible for setting global standards for online advertising. They ensure that online ads are relevant, safe, effective, and transparent. This interview with Infidigit's Country Director, Shelly Singh, explores the role of the DAA in bus…
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The CPA Marketing Genius Podcast
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Episode 028: Win In A Competitive World With Strategic Differentiation Strategy with Roy Osing
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[00:01 - 01:24] Opening Segment Roy Osing shares his 40 years of successful executive leadership experience He is devoted to inspiring leaders and entrepreneurs to stand apart from the average, boring route and achieve their true potential [01:25 – 24:45] Win In A Competitive World With Strategic Differentiation Strategy He discusses his idea of, “…
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The Growth Genius - Business & Marketing Podcast
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Tips For Creating A Brand Experience That Deliver Results | Tedd Aurelius | The Growth Genius S2E2 | Infidigit
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Season 2 of The Growth Genius is in full swing! This week, we have Tedd Aurelius, Vice President of Strategic Services at SG360°, on the show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver. Tedd with Infidigit's Country Director for Americas, Shelly Singh, deep dive int…
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The Growth Genius - Business & Marketing Podcast
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How Consumer Behavior Affects Business Success | Pepe Larsson | The Growth Genius S2E1 | Infidigit
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Welcome back to The Growth Genius, the podcast that gives business leaders, digital marketing experts, start-up founders, and academicians centre stage to share their successful growth stories. In our first episode of Season 2, we feature Pepe Larsson, Founder, Chairman and Head of Strategy & Innovation at Smicker, who breaks down how consumer buyi…
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The CPA Marketing Genius Podcast
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Episode 027: Finding The Voice Of Your CPA Firm with Ted Tibbetts
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14:31
[00:01 - 01:58] Opening Segment Ted Tibbetts discusses what copywriting is. The importance of copywriting in order to persuade someone in the business to purchase something Communicating an idea but getting the reader or listener to take action [01:59 – 10:12] Finding The Voice Of Your CPA Firm The complex process of copywriting requires decoding b…
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The CPA Marketing Genius Podcast
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Rank Your CPA Firm Higher With SEO Optimization With Anmol Singhi
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18:03
[00:01 - 04:04] Opening Segment Anmol Singhi discusses the importance of SEO for accounting firms SEO is beneficial in terms of traffic and leads SEO can help an accounting firm rank higher in search engine results pages, increasing visibility and generating more leads [04:05 - 12:42] Rank Your CPA Firm Higher With SEO Optimization Paid search adve…
[00:01 - 02:02] Opening Segment Salim Omar, CPA discusses how there are opportunities within your CPA firm that can generate extra income By attracting high-value clients, you can increase your revenues significantly [02:03 - 04:55] Identifying Opportunities Within Your CPA Firm Salim Omar, CPA discusses the key to success if recognizing opportunit…
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The CPA Marketing Genius Podcast
[00:01 - 02:20] Opening Segment Salim Omar, CPA, discusses how CPA firms struggle with attracting high-value clients How your firm’s marketing message is confusing and does not address the needs and desires of high-value clients Your marketing message lacks believability [02:21 - 05:22] How To Attract And Convert High-Value Clients Salim Omar, CPA,…
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The CPA Marketing Genius Podcast
[00:01 - 03:12] Opening Segment Salim Omar, CPA discusses how your website is your most important marketing asset, and it should be modern Every website needs a headline, and a good one can help you stand out from the competition Design is also important, with websites having to be clean and attractive [03:13 - 06:46] Build An Effective Marketing C…
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The CPA Marketing Genius Podcast
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Episode 022: How To Build an CPA Firm's Authority
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[00:01 - 01:38] Opening Segment Salim Omar, CPA tells listeners about how to build authority Standing out from the competition Being seen as an expert The ways to build authority means: Creating website content Blog posts Email marketing Social media presence Special reports eBooks Videos Webinars [01:39 - 10:13] Building Trust and Credibility Thro…
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The CPA Marketing Genius Podcast
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Episode 021: How To Sell A Practice Tips For Success with Rebecca Smith
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[00:01 - 03:12] Opening Segment Salim Omar, CPA introduces Rebecca Smith! She tells her reasons why firm owners decide to sell their practice Retirement Divorce Illness [03:13 - 06:46] How To Sell A Practice: Tips For Success Rebecca discusses concerns for both the seller and buyer when it comes to the timing of selling a practice When is the right…
[00:01 - 03:12] Opening Segment Salim introduces his five steps to de-stress and re-energize your practice after a busy tax season The five steps to de-stress and re-energize are: #1 is to rest up and completely unplug for a few days #2 is to connect with your purpose #3 is to talk about areas of improvements with the team #4 is planning the next 1…
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The CPA Marketing Genius Podcast
[00:01 - 01:03] Opening Segment Salim shares his tips and advice on creating a successful practice and how important it is to have a system in place that attracts high-paying clients. [01:04 - 04:30] Creating a turnkey lifestyle practice is more important now than ever Putting a system in place to attract high-paying clients is key Having a team th…
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The CPA Marketing Genius Podcast
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How Charles Read, CPA grew his niched practice to over 7 figures
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[00:01 - 05:43] Opening Segment Charles shares his story from working in corporate finance to putting up his own company [05:45 - 14:45] Secrets to Growing a Business That Lasts for Decades Unique Value Proposition: What sets GetPayroll apart from its competitors How a white-label system helps them deliver faster and provide better customer service…
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The CPA Marketing Genius Podcast
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Optimize LinkedIn to Generate Leads and Sales with Daniel Alfon
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22:19
[00:01 - 02:07] Opening Segment Daniel on how LinkedIn connected him to a business prospect when he needed it [02:08 - 06:39] Treat Your Profile as a Website The goal is to motivate visitors to reach out and take action Your headline should focus on the customers How can you help them? Customize your banner, profile picture, and featured section Be…
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The CPA Marketing Genius Podcast
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Finding Meaningful Success with Rob Cook
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[00:01 - 06:00] Opening Segment Rob’s windy path From dentistry to CPA to software sales Creating value and being in a place of service [06:01 - 18:32] Make Time for What’s Valuable to You Differentiate yourself and don’t serve everyone Figure out your niche and your specialty then scale your business or practice from there Think about your priorit…
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The CPA Marketing Genius Podcast
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Develop Your CPA Business through Customer Profiling
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Developing a business is never easy. But we want to do it anyway. In this episode, join Salim, Rod, and Robert as they share with us their strategies in creating their business the way they want it and the CPA way. Robert E. Bendetti, Jr., is the President and Founder of the Global CFO Council, Charleston CFO Council, and Upstate CFO Council. Rober…
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The CPA Marketing Genius Podcast
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Grow Your CPA Firm Through Acquisition: Trends, Opportunities and Pitfalls
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In this episode of the CPA Marketing Genius Podcast, Salim and Rod’s guest, Rick Dennen. As a CPA, Rick started a company nearly 20 years ago that helps others grow their business through capital as a strategic and financing partner. Rick Dennen is Chief Corporate Banking Officer at First Financial Bank which includes being CEO of Oak Street Fundin…
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The CPA Marketing Genius Podcast
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Leverage Your Brand through Hosting Podcasts with Jeremy Slate
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18:53
In this episode of the CPA Marketing Genius Podcast, Salim’s guest, Jeremy Slate, will be sharing to us his unremarkable yet very extraordinary journey in the past years on branding and podcasting. His wisdom and expertise is sure to encourage marketers and business owners on making success happen in this space. Here’s a bit about Jeremy: Jeremy Ry…
While we all dream to have high-quality and loyal clients, many of us struggle, thinking we don’t have the capacity to achieve this goal. In this episode of the CPA Marketing Genius Podcast, Salim will be teaching us how to attract top-of-the-line clients, straight from the driver’s seat. If you are interested to know how to attract high-quality cl…
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The CPA Marketing Genius Podcast
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Your Brand is Your Reputation with Jay Franze
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15:59
Our special guest for today’s show is Jay Franze. Here’s a little something about him: Born and raised in a suburb of Boston, Jay spent his early years building his passion for leadership development with a focus on the entertainment industry. After graduating from college Jay moved to Nashville to work in Music City, building a name for himself du…
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The CPA Marketing Genius Podcast
In this episode of The CPA Marketing Genius, Salim discusses the importance of taking a step back from your business to take a deeper look at direction your business is heading in! By taking this step, you can make sure your business is heading in direction you intend for it to go in! Thanks for listening to the CPA Marketing Genius Podcast. If you…
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The CPA Marketing Genius Podcast
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Episode 009: What Makes A Good Leader? with Dr. Michael Useem
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30:19
On this episode of The CPA Marketing Genius, Salim is joined by author, academic, and expert on leadership in business, Dr Michael Useem. Together, he and Salim discuss the habits, mindset, and the skills needed to be an effective business leader in today's world! Also, we get some insight into the lessons Dr. Useem learned while interviewing 9 thr…
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The CPA Marketing Genius Podcast
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Episode 008: Client Attraction In The Internet's Stone Age With Terry Dean
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In this episode of "The CPA Marketing Genius," Salim is joined by Terry Dean, who went from delivering pizzas to becoming one of the earliest online marketers in what Terry refers to as the "stone ages" of the world wide web! Join Terry and Salim as they discuss the power of having a strong email list, strategies for standing out from your competit…
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The CPA Marketing Genius Podcast
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Episode 007: Moving Out Of The Van Down By The River With Jassen Bowman
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31:16
In this episode of The CPA Marketing Genius, Salim is joined by tax resolution expert Jassen Bowman. Jassen shares with Salim his story of how he went from being homeless to traveling the world while operating his own remote practice! Listen along as Jassen provides insight into the world of tax resolutions and shares some useful tips and strategie…
In this episode of The CPA Marketing Genius, Salim discusses the importance of having strong and meaningful relationships with your clients. By establishing a strong client touch plan, you can create ample opportunities for client referrals, client retention, and an increase in work flow for existing clients! If you don't have this yet, listen to t…
