Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise

The Long Game

Welcome to another insightful episode of the "Kitchen Side" series of the Long Game. Today, we delve into a thought-provoking discussion with Alex Birkett, Allie Decker, and David Ly Khim, the co-founders of Omniscient Digital. We explore various topics related to the marketing industry, with a particular focus on the role of storytelling in content marketing.

They debate its significance, application in different contexts and its purpose in content marketing and touch on other topics such as CEO focus areas, hard truths in the SaaS industry, the importance of honesty and validation in marketing, the fear of failure, and taking risks, creating a culture that embraces failure, SEO tips, and the importance of understanding the reader's perspective in content creation.

Listen and learn insights that will help you navigate the ever-changing landscape of digital marketing.

Topics

• The Role of Storytelling in Content Marketing
• Debunking the Myth of Marketing as Storytelling
• Using Personal Anecdotes in Content
• Debating the Role of Storytelling in Marketing
• Defining A Players
• Building Systems and Redundancy
• The importance of Taking Risks and Embracing Failure
• Encouraging Openness Around Failure in Organizations
• Balancing SEO and User Experience
• The Challenge of Noise and Distractions in the Industry

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/