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091 - Cutting-Edge Marketing Campaigns with Chelsey Bowers
Manage episode 432760794 series 3433812
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Curious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a talent agency in Nashville to leading marketing efforts for prominent brands. We delve into her innovative approach to problem-solving, her recent ventures into VR marketing, and how team dynamics can spark groundbreaking ideas.
We also uncover the intricate game of measuring ROI in higher education marketing. Chelsea opens up about the real-world challenges of gauging success through metrics like click-through rates and landing page visits. Listen to her share game-changing strategies that have revolutionized student engagement, such as VR videos and direct mail pieces with VR goggles. Discover why setting realistic goals and fostering teamwork amidst the pressures of marketing campaigns is crucial to achieving significant results.
But that's not all—get a taste of local culture as we share dining gems in Madison and Monona, recount the rollercoaster journey of Chelsey's band Honey Shot, and discuss our favorite psychological thrillers. Plus, enjoy a lively round of "Two Truths and a Lie" with Chelsey, revealing surprising facets of her life and career. This episode is a must-listen for anyone intrigued by marketing, creativity, and the vibrant experiences that shape us.
Hoofdstukken
1. 091 - Cutting-Edge Marketing Campaigns with Chelsey Bowers (00:00:00)
2. Who is Chelsey Bowers? (00:03:19)
3. Making enjoyable content. (00:07:51)
4. KPI. (00:09:50)
5. Measuring ROI in marketing campaigns. (00:10:59)
6. Favorite local restaurants. (00:20:19)
7. Chicken and whaaaaat? (00:26:56)
8. Honeyshot and the thrills of live performances. (00:31:32)
9. Opening for Jimmy Buffet. (00:34:39)
10. Literary preferences and psychological thrillers. (00:49:01)
11. The creative process. (00:58:59)
12. Navigating creative marketing challenges. (01:06:08)
13. You are not your audience. (01:06:57)
14. Two truths and a lie. (01:21:50)
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