Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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Inhoud geleverd door Vianni Lubus and Hispanic Executive. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vianni Lubus and Hispanic Executive of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Latino Majority
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Manage series 3081681
Inhoud geleverd door Vianni Lubus and Hispanic Executive. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vianni Lubus and Hispanic Executive of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Latino Majority podcast highlights the leaders of our country’s new majority—one that is increasingly multicultural, increasingly diverse, and increasingly Latino. With each episode, our host Pedro A. Guerrero speaks with Latino leaders in business and culture about their career journeys and lessons learned.
…
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60 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 3081681
Inhoud geleverd door Vianni Lubus and Hispanic Executive. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vianni Lubus and Hispanic Executive of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Latino Majority podcast highlights the leaders of our country’s new majority—one that is increasingly multicultural, increasingly diverse, and increasingly Latino. With each episode, our host Pedro A. Guerrero speaks with Latino leaders in business and culture about their career journeys and lessons learned.
…
continue reading
60 afleveringen
Alle afleveringen
×Wealth is more than just finances. It’s about securing a legacy. Building a rich and fulfilling life. And Ileana Musa wants to make sure Latinos have every opportunity to build their wealth. She knows firsthand the challenges that come with building wealth. Musa was raised by a single mother, who brought her and her siblings over from Cuba at a young age. She saw her mother in action as an entrepreneur to take care of her family and build a brighter future. Through her work as head of sales at Morgan Stanley Private Bank and in the wealth management space, Musa focuses on the Latino community to provide financial empowerment. This mission culminates in The Latino Wealth Journey study, conducted in collaboration with the Morgan Stanley Institute for Inclusion, Hispanic Executive , and Semilla Multicultural. The report provides rich insights into the Latino financial journey and how they can build multigenerational wealth sooner rather than later. For Musa, it’s an exciting catalyst to move beyond achieving stability and secure financial independence and future for generations. Not tomorrow. Today.…
Being a political trailblazer is in Governor Michelle Lujan Grisham’s DNA. Her grandfather Eugene D. Lujan was one of the first Hispanic justices of the New Mexico Supreme Court. In 2019, she made history as the first Democratic Latina elected governor in the United States. Lujan Grisham’s successes for New Mexicans—investing in high-quality education from early childhood through college, reaching historic economic growth, setting ambitious climate goals—come from the relationships she’s built during her forty-year career. She is honest about the challenges that lie ahead and the conversations that need to happen. For Lujan Grisham, to be a leader is to represent your community. She sees her responsibility, her legacy, to uplift the next generation of Latinos and Latinas. To have our elected officials better represent America. It’s a challenging path, but it’s one worth pursuing.…
Grit. Perseverance. Love. Those family values have been and will always be part of Monica Gil, who grew up the youngest of twelve children. She watched her parents and older siblings navigate systems and unspoken rules of the game, trailblazing a path for her to advance. Throughout her career at Nielsen and now at NBCUniversal Telemundo, Gil has always figured out how to reach back to bring Latinos along with her. To remove that “hassle factor” for Latinos and Latinas, and to remove barriers for future generations to get into spaces where they are few and far between. She’s launched women’s leadership programs, going beyond just doing one-on-ones. There’s also the Telemundo Academy, which serves students interested in pursuing careers in the media industry. Providing exposure to leadership and corporate opportunities is an important piece of the puzzle to Gil. It allows our community, our familia, to celebrate the wins and the defining moments together.…
Advocacy is at the heart of everything Dolores Huerta does. It was the influence of her mother’s community activism and her initial time as a teacher that spurred her lifelong journey as a community organizer. She met César Chavez while serving in the Stockton Community Service Organization, and the pair went on to launch the United Farm Workers union in 1962. That was only the beginning for Huerta. She became the most visible spokesperson for the union, securing seemingly impossible feats that allowed California farm workers to wield economic power. She challenged gender discrimination within the farm workers’ movement and campaigned in the early 2000s to encourage Latinas to run for office. At 94, Huerta continues her life’s work as president and founder of the Dolores Huerta Foundation. She’s advocating for women’s rights and the Equal Rights Amendment. She’s encouraging young Latinos to make their voices heard at the ballot box. Because for Dolores Huerta, Latinos are the future.…
For Alvaro Luque, marketing strategies that promote avocados and celebrate the rich heritage of the Latino community will always be the way to go. With a career marked by groundbreaking initiatives, including AFM's historic Super Bowl advertising campaigns, Alvaro has solidified his reputation as a trailblazer in the marketing world. His dedication to authenticity and cultural resonance has propelled AFM to unprecedented success. He’s also sparked meaningful conversations about diversity, inclusion, and representation. Alvaro shares insights into the complexities of bicultural identity, the evolving landscape of marketing to a multicultural nation and the transformative power of storytelling – something we especially champion here at The Latino Majority. Through his experiences and wisdom, get inspired to embrace your own cultural heritage and contribute to a more inclusive society.…
In every episode of The Latino Majority, we ask our guests a significant question: "If you were to author the story of Latinos in America today, what would be the theme and title?" Over fifty episodes later, we've gathered profound reflections from a diverse array of voices. This special compilation highlights some of the most impactful moments, showcasing the resilience, creativity, and dynamism of the Latino community. Whether you're a longtime listener or tuning in for the first time, we hope these stories inspire and resonate with you. Enjoy!…
For Stacie de Armas, a trailblazer in media and cultural representation, her passion for exploring the intricate layers of Latino identity in modern America is unmistakable. As a first-generation Cubana, Stacie brings a wealth of multicultural insights to her work as the Senior Vice President of Diverse Intelligence & Initiatives at Nielsen. Stacie's work has influenced major brands and media networks and deepened the understanding of the Latino community's cultural impact in the US. She continues to drive conversations and initiatives that celebrate the richness of Latino culture while empowering individuals to embrace their identities in an ever-changing world.…
For José Tavarez, leadership isn't just about climbing the corporate ladder; it's about challenging the status quo and advocating for oneself in the face of uncertainty. Raised in a family where hard work and respect were foundational, Tavarez's career path wasn't linear but marked by pivotal moments of determination and perseverance. One such moment came during the merger of Bank of America and Merrill Lynch, where Tavarez took a risk by asking for a meeting with the new boss, setting him on a trajectory of leadership that defied expectations. As one of the top leaders in finance, Tavarez's story resonates with the Latino community and beyond, inspiring young professionals. His commitment to authenticity, empathy, and trust has shaped his career and philanthropic endeavors. Through initiatives focused on education and economic empowerment, José knows that to make a lasting impact on underserved communities, he must embody the values instilled from his upbringing.…
50th EPISODE: For Bobby Herrera, storytelling isn't just an expression – it's a movement, mobilizing hearts and minds with each powerful chapter of the Latino narrative. Born to immigrant parents in New Mexico, Herrera's upbringing instilled in him the power of storytelling, shaping his perspective on leadership and community. Today, as the President and CEO of Populus Group and an esteemed author, Bobby continues to champion the underdog narrative, encouraging others to embrace their unique stories. As the first Latino member of the Gray Miller Agency and best-selling author of The Gift of Struggle, Bobby ignites hope and offers practical insights for navigating life's chapters with authenticity and impact.…
With grace and vision guiding her, Megan Hogan has been a voice for the voiceless. From her roots in pro bono clinics to her current role as Global Head of Talent and Chief Diversity officer at Goldman Sachs as well as her volunteer work, she has championed the causes of countless individuals in their journey to find stability and community. Our host, Pedro Guerrero, discovers the foundation of Megan’s determination and strength in this episode.…
For Luis Miranda, Jr., transitioning from his Puerto Rican roots to his current position as a prominent figure in American politics and culture has been extraordinary. With a background of resilience and determination, Luis has become a trailblazer in both the public and private sectors. As a political strategist, philanthropist, and author, he has dedicated his life to advocating for Latino voices and championing the American dream. Miranda, Jr. has left an indelible mark on American society throughout his career. From his pioneering work in political strategy to his unwavering commitment to social justice, he has consistently fought for the empowerment of marginalized communities. In this episode, we delve into his insights on the evolving landscape of Latino identity, the nuances of American politics, and the cultural impact of the Latino community. Miranda, Jr. brings valuable perspectives to the table to help us better understand the intersection between politics, culture, and identity in America.…
For Oscar Munoz, leadership is more than simply steering companies to success. To him, it’s about connecting with people on a human level. As the former CEO and chairman of United Airlines, Oscar's leadership prioritized building trust and inclusivity. His genuine concern for others stem from his experiences, making him a relatable and inspiring figure in the corporate world. Our host, Pedro Guerrero, details Oscar's journey into the human side of leadership, uncovering the secrets to success in an ever-changing world.…
From the youngest elected mayor to CEO of the Hispanic Scholarship Fund, Fidel Vargas is dedicated to educational access and community empowerment. As a former recipient of the Hispanic Scholarship Fund turned CEO of the HSF, Fidel's tireless efforts have reshaped the landscape of scholarship programs and catalyzed opportunities for countless young Latino scholars nationwide. Through strategic advocacy and innovative programs, Fidel has built pathways to success for underrepresented communities and opportunities for younger generations. Today, Vargas continues to drive a new perception home: Latino students in the United States are in charge of their own destinies, and there are no limits to what they can achieve.…
For Julie Chavez Rodriguez, becoming a dynamic leader in today’s America could be her destiny as the granddaughter of civil rights icon Cesar Chavez. From her roots in the farmworker movement, Julie has emerged as a pivotal member of President Biden’s re-election campaign and stands among one of the highest-ranking Latinas in the White House. It was her upbringing, Julie says, that instilled dedication and determination in her at an early age. As she navigates her current role in politics, Julie provides a glimpse into the strategic efforts to engage the Latino voter. With an estimated 36.2 million Hispanics being eligible to vote this year, up from 32.3 million in 2020, Julie provides a glimpse into the strategic efforts to engage the Latino voter.…
For Sandra Velasquez, it’s always been about self-worth and self-acceptance. Show up as yourself and be bold about it. In a world that undermines minorities, Sandra aspires to take center stage and make a meaningful impact, not just for herself but also for the Latino community. From her early days as a performer leading sold-out shows to her current role as the founder of the groundbreaking beauty brand Nopalera, Velasquez knows this is a business of survival of the strongest. Sandra has defied conventions while showcasing creativity, resilience, and passion throughout her diverse portfolio, including a Shark Tank experience. Her story challenges norms and biases where she fearlessly embraces her Latina identity. Sandra’s narrative illustrates that everyone is inherently worthy of beauty and success from birth, offering a glimpse into what it truly takes to be seen.…
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