#124: The Anti-supplement Supplement Company - Momentous CEO Jeff Byers (CrossFit Games 2023)

The Jedburgh Podcast

How much do you really know about the supplements you put in your body? Where do they come from? What do they actually do? What are they supposed to do? How much time have you spent understanding what will really enhance your performance?

Jeff Byers spent a career in the NFL with access to the best performance coaching and products in the world; but something was missing from the market. A company that blended science with education and embraced the consumer’s perspective on their own needs. Born was Momentous; the anti-supplement, supplement company.

Jeff joined Fran Racioppi and Jessie Graff from the US Army Fitness Truck at 2023 NOBULL CrossFit Games to share his vision for democratizing high performance by developing great products and treating consumers as partners in their own development. Jessie and Jeff show us the benefits of creatine, omega-3s, protein, BCAAs, carbs, fats and collagen in our daily routines while standing firm in the opinion that we should never take anything we can’t fully explain.

Momentous has won 10 research grants from the Department of Defense and supplies over 200 professional and collegiate athletics teams. Fran and Jeff explain why human performance is the core of our national defense and why humans are our most important weapon system on the battlefield. Plus Jeff shares his keys to elite performance; attitude, effort and bone crushing consistency.

Learn more about Momentous and read the transcript on The Jedburgh Podcast Website. Subscribe to us and follow @jedburghpodcast on all social media. Watch the full video version on YouTube.

Highlights:

• 0:00 Welcome to the CrossFit Games and Momentous
• 3:50 Democratizing high performance with access to the best products
• 9:33 If you don’t know why you take it, don’t take it
• 12:30 Balancing Creatine, Omega-3, BCAA’s, Whey Protein, EAA’s
• 23:45 The result of protein, fat, carbs and collagen on the body
• 30:15 Humans as a weapon system, longevity and lobbying Congress
• 38:44 Attitude and Effort: from elite athlete to business owner
• 44:04 Partnering with CrossFit Games and the GORUCK Trainers

Quotes:

• “Our vision is to democratize high performance.” (6:56)
• “What we hope to become is the anti-supplement supplement company.” (8:26)
• “If you don’t know why you take it you shouldn’t be taking it.” (10:03)
• “The consumer doesn’t need it simple, they just need people to tell them what it is in a thoughtful way.” (11:09)
• “Bone-crushing consistency creates results.” (28:29)
• “Longevity doesn’t happen at the point of injury. Longevity happens at the point of entry into service.” (32:18)
• “There’s always someone throwing garbage, trying to blow you up. You just have to keep fighting.” (39:57)

This episode is brought to you by US Army, Wodify, Hero Coffee, GORUCK & Compass Workforce Solutions.