Artwork

Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)

20:41
 
Delen
 

Manage episode 395887049 series 3286175
Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.

They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.

He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:27) - Keith's mission, achievements, and passion

(03:10) - Role of media and advertising

(04:54) - Annual planning for advertising and media strategy

(06:05) - Rise of evergreen content

(07:56) - Paid media principles versus organic

(10:09) - Content creators vs influencers

(11:54) - Output of content style

(15:07) - Social content leaving social platforms

(16:39) - Future of social commerce

Check out some of our previous episodes:

  continue reading

91 afleveringen

Artwork
iconDelen
 
Manage episode 395887049 series 3286175
Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.

They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.

He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:27) - Keith's mission, achievements, and passion

(03:10) - Role of media and advertising

(04:54) - Annual planning for advertising and media strategy

(06:05) - Rise of evergreen content

(07:56) - Paid media principles versus organic

(10:09) - Content creators vs influencers

(11:54) - Output of content style

(15:07) - Social content leaving social platforms

(16:39) - Future of social commerce

Check out some of our previous episodes:

  continue reading

91 afleveringen

所有剧集

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding