The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
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Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr)
Manage episode 443161724 series 3286175
Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.
Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy.
Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:50) - Introduction to Blaine
(03:03) - Organizing work around key calendar moments
(06:32) - Importance of a data-driven approach to influencer marketing
(12:10) - Relationship between the attention economy and the creator economy
(15:00) - Short-form vs. long-form content in terms of reach and engagement
(19:30) - Content creator entrepreneurs
(21:10) - Upcoming product updates at Fiverr
Check out some of our previous episodes:
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Future of Online Communities w/ Sara Wilson
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
122 afleveringen
Delen
Manage episode 443161724 series 3286175
Inhoud geleverd door The Influencer Marketing Factory. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Influencer Marketing Factory of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.
Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy.
Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:50) - Introduction to Blaine
(03:03) - Organizing work around key calendar moments
(06:32) - Importance of a data-driven approach to influencer marketing
(12:10) - Relationship between the attention economy and the creator economy
(15:00) - Short-form vs. long-form content in terms of reach and engagement
(19:30) - Content creator entrepreneurs
(21:10) - Upcoming product updates at Fiverr
Check out some of our previous episodes:
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Future of Online Communities w/ Sara Wilson
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
122 afleveringen
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here (01:05) - Introduction to Victoria (04:05) - Importance of hooks and storytelling in videos (05:55) - Maximizing engagement with value and call to action (09:50) - Trends in LinkedIn video content (16:45) - Leveraging employee-generated content (EGC) (18:00) - Strategies for implementing EGC in organizations (20:00) - Empowering employees to create authentic content (22:05) - Content creation strategies for startups (28:10) - Final thoughts on influencer marketing and LinkedIn opportunities Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei …
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation. The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:02) - Introduction to Amanda (03:00) - A day in the life of a tech journalist (05:25) - Navigating pitches and recognizing value (10:05) - Impact of AI on content creation (12:55) - Deepfakes and their implications for influencers (24:00) - Rise of virtual influencers (27:35) - Future of virtual influencers and audience engagement Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Brooke Erin Duffy (04:58) - Mission and purpose in academia (08:55) - Understanding the visibility bind (15:20) - The precarity of creator careers (19:00) - Monetary aspects and the influencer pay gap (23:30) - Future predictions for creators (25:15) - Conclusions and future research predictions Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Priscilla (04:50) - Evolution of the creator economy and influencer marketing (08:15) - Status and benefits of live streaming (12:30) - Role of AI in content creation and editing (19:25) - Transitioning from creator to entrepreneur (24:00) - Connecting IRL and social good Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention. She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:00) - Introduction and Mission (03:39) - Identifying the right influencers (05:57) - Getting attention from brands and agencies (08:18) - Kristen's anti-pitch method (15:08) - Managing finances and monetization (18:50) - Approaching pricing as a creator (23:17) - Recommended tools and resources for creators (27:25) - Creating engaging content and capturing attention (30:49) - Rising trends in the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience. She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:00) - Introduction to Annie (02:10) - Annie's experience on Shark Tank (06:30) - Using social media for product promotion (11:15) - Feedback loops (13:55) - Collecting data and building a customer base (16:05) - Approach to creators (18:30) - Navigating live shopping (23:20) - Future of social commerce and retail expansion Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation. Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:58) - Introduction to Saurabh (04:00) - Mission behind Warren James (09:45) - Working with creators: ideation and collaboration (20:45) - Transition from DTC to retail (24:40) - Product innovation and future of merchandise Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing. Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:55) - Introduction to Sarah (03:15) - Rise of social commerce and livestream shopping (04:20) - Becoming a great livestream host: tips and strategies (09:24) - Creating urgency and building trust in social commerce (15:50) - Success stories in social commerce (18:45) - Challenges and opportunities in the industry (21:30) - Future-focused insights for the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams. He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Max (03:32) - Importance of relationships and seeing creators succeed (11:08) - Rise of influencer-led brands and expert partnerships (14:15) - Challenges of building a viable business in the creator economy (17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships. He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:03) - Introduction to Austin (03:52) - Empowering creators and building communities (05:42) - Evolution of influencer marketing (10:05) - Importance of user-generated content (UGC) (16:07) - Current state of advertising (20:05) - Improving the infrastructure and system (23:50) - Tips for brand marketers (26:28) - Diversifying perspectives in marketing Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family. He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Jordan (04:04) - Transition from photography to YouTuber (06:58) - Creating content with family (12:05) - Short-form content: standalone vs. teasers (15:50) - Content creation process (18:25) - Thumbnails and titles (22:10) - Future of longer videos, storytelling, and scripted content (23:15) - Unique voice and building outside of YouTube Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:08) - Introduction to Vidya (04:05) - AI tools for content creators (06:20) - A/B testing for thumbnails (11:45) - Teasers and bringing audiences from short-form to long-form (19:00) - YouTube's dominance in podcasting (23:35) - Future of content creation Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases. He predicts a future in the creator economy driven by niche content, authenticity, and trust. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:04) - Introduction to Dace (05:25) - Audible brand connection (10:20) - User-generated and employee-generated content (17:27) - Partnerships and reaching specific fan bases (22:25) - Putting the audience first in content strategy (26:57) - Future of the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators’ understanding of their rights. They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:18) - Introduction to Tyler (06:12) - The journey from Hollywood to creator law (12:51) - Common legal issues faced by creators (19:35) - Proactive legal strategies (29:50) - Future of the creator economy and legal landscape (37:50) - Diversifying platforms Check out some of our previous episodes: The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy. Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:50) - Introduction to Blaine (03:03) - Organizing work around key calendar moments (06:32) - Importance of a data-driven approach to influencer marketing (12:10) - Relationship between the attention economy and the creator economy (15:00) - Short-form vs. long-form content in terms of reach and engagement (19:30) - Content creator entrepreneurs (21:10) - Upcoming product updates at Fiverr Check out some of our previous episodes: The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
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