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The Happi Podcast: Dr. Melynda Barnes, Ro Derm
Manage episode 320531417 series 2805307
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Today, fast-growing healthcare technology Ro—perhaps best known for its ED treatment brand called Roman, is launching Ro Derm—a new gender-agnostic brand dedicated to dermatology-backed prescription products and services.
Dr. Melynda Barnes, chief medical officer at Ro spoke with Happi just before the launch to share details on the company’s new tact, which comes at a time when its dermatology products and services business is thriving. In this podcast, Dr. Barnes tells Happi that Ro Derm is going to reinvent the old-school dermatologist appointment experience, and will be exploring having a louder voice in skin health as well as beauty.
Ro Derm is launching with three capstone products making up the Custom Rx System, with soon-to-launch expanded product ranges and formulas all developed by the brand’s expert dermatologists, including: Custom Rx Treatment (formerly Nightly Defense); Custom Rx System, a three-product set designed that includes Custom Rx Treatment, Hydrating Cleanser (formerly Antioxidant Face Cleanser) and Protecting SPF Lotion (formerly Weightless Face Moisturizer).
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