It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Camille Ricketts - CMO at Notion - Notion's Playbook For Building An Authentic Enterprise Brand
MP3•Thuis aflevering
Manage episode 276719190 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company. In this episode, we discuss: - How Notion segments its customer base - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise - Notion’s approach to brand building, storytelling & crafting their brand voice - The tactics & channels that are working for Notion's marketing team today - How Notion's marketing team measures success Links Notion >> https://www.notion.so/ Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code Hiten Shah's Product Habits >> https://producthabits.com/blog/ Figma >> https://www.figma.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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109 afleveringen
MP3•Thuis aflevering
Manage episode 276719190 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company. In this episode, we discuss: - How Notion segments its customer base - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise - Notion’s approach to brand building, storytelling & crafting their brand voice - The tactics & channels that are working for Notion's marketing team today - How Notion's marketing team measures success Links Notion >> https://www.notion.so/ Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code Hiten Shah's Product Habits >> https://producthabits.com/blog/ Figma >> https://www.figma.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
109 afleveringen
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