Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
Camille Ricketts - CMO at Notion - Notion's Playbook For Building An Authentic Enterprise Brand
MP3•Thuis aflevering
Manage episode 276719190 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company. In this episode, we discuss: - How Notion segments its customer base - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise - Notion’s approach to brand building, storytelling & crafting their brand voice - The tactics & channels that are working for Notion's marketing team today - How Notion's marketing team measures success Links Notion >> https://www.notion.so/ Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code Hiten Shah's Product Habits >> https://producthabits.com/blog/ Figma >> https://www.figma.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
111 afleveringen
MP3•Thuis aflevering
Manage episode 276719190 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company. In this episode, we discuss: - How Notion segments its customer base - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise - Notion’s approach to brand building, storytelling & crafting their brand voice - The tactics & channels that are working for Notion's marketing team today - How Notion's marketing team measures success Links Notion >> https://www.notion.so/ Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code Hiten Shah's Product Habits >> https://producthabits.com/blog/ Figma >> https://www.figma.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
111 afleveringen
Tous les épisodes
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.