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Unlock the Secrets of D2C Ecommerce Marketing ft. Mugdha Hedaoo | The Growth Genius
Manage episode 353452390 series 2894069
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Learn about the importance of Direct-to-Consumer (D2C) eCommerce marketing in today’s episode of The Growth Genius series. Join Infidigit’s Country Director - Americas, Shelly Singh, as she delves deeper into the topic with today’s Genius Mugdha Hedaoo, the Founder & CEO of GoPlay Cosmetics.
Mugdha’s career spans B2B SaaS and D2C eCommerce businesses. She has worked with high-performing marketing teams in agile, data-driven environments and markets the products globally. Having worked with MNCs and startups at the grassroots levels, she has developed a unique perspective on building strong data-centered GTM strategies to align with product roadmaps and overall brand vision. Since she has bootstrapped her own DTC eCommerce brand, GoPlay Cosmetics, she will share her industry learnings in today’s episode.
D2C eCommerce marketing is the strategy and tactics used by a company to promote and sell its products directly to consumers through an online storefront or website, bypassing traditional brick-and-mortar retail channels. This approach gives companies more control over their brand, customer experience, and profit margins. D2C ecommerce marketing can include tactics such as social media advertising, email marketing, influencer partnerships, and search engine optimization.
While talking about building GoPlay Cosmetics, she shares insights into the challenges D2C brands might face climbing the success ladder. She talks about how to formulate and execute go-to marketing strategies for businesses successfully. Mugdha also highlights the three critical pillars that define success in D2C eCommerce marketing.
Getting candid with Mugdha, Shelly also discusses the things Mugdha and GoPlay Cosmetics could’ve done differently to grow the business. They talk about churning quality content via influencer marketing and growing cosmetics brand with the help of crowdfunding websites like Kickstarter. Mugdha has also shared insights into omnichannel marketing and the trends she sees in D2C eCommerce marketing.
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