Tips For Creating A Brand Experience That Deliver Results | Tedd Aurelius | The Growth Genius S2E2 | Infidigit
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Season 2 of The Growth Genius is in full swing! This week, we have Tedd Aurelius, Vice President of Strategic Services at SG360°, on the show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver.
Tedd with Infidigit's Country Director for Americas, Shelly Singh, deep dive into understanding brand experience from a marketing specialist's point of view and the critical role it plays in influencing customers' feelings about a particular product or company. He shares the growth stories of UPS and British Airways, who implemented the act unified strategy to create an immersive brand experience for their customers. He explains why UPS' Whiteboard Campaign changed the game for the company. Additionally, he discusses how British Airways brought a personal touch through its smart and unique 500 ads.
Furthermore, Tedd shares tips on how marketers can embed the act unified strategy, adapt it, iterate, and use it to drive growth for their businesses. Furthermore, he shares the top 3 global and consumer trends marketers should look out for in 2023. We asked Tedd about his passions outside of work, and he provided some great advice for staying motivated and inspired.
Make sure to check out this episode of The Growth Genius for some valuable insights from an industry expert!
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