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Role Of Digital Advertising Alliance In Business Growth ft. Lou Mastria | The Growth Genius | S2E3
Manage episode 348699352 series 2894069
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In this episode, we talk to Lou Mastria, Executive Director of the Digital Advertising Alliance (DAA). DAA is responsible for setting global standards for online advertising. They ensure that online ads are relevant, safe, effective, and transparent. This interview with Infidigit's Country Director, Shelly Singh, explores the role of the DAA in business growth as well as insights on online advertising in the future.
Throughout this action-packed episode, we explore the role of DAA in the cookie-less future and how the organization approaches the challenges many businesses face when it comes to advertising. In addition, Lou discusses the various types of Addressable Media Identifiers (AMIs) used by organizations, what they do, and how they are deployed.
Lou and Shelly also discuss how AMI certification is beneficial for businesses and customers. The group also shares examples of AMI-certified companies that have already benefited from the certification. Moreover, Lou outlines what businesses and publishers can do to ensure that the privacy standards and expectations of the industry are met. Lou concludes this insightful episode by predicting whether DAA's AMI certification will be applied outside of the US and discussing the reasons marketers should be excited about it.
Watch the video episode here:
https://youtu.be/FG8ZVbobEg0
--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-growth-genius/message68 afleveringen
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