You probably see the enormous value of being more physically fit, but like most people, you struggle to fit diet and exercise into your daily routine. The #1 problem is friction, the inefficient use of time and energy. Most of us have busy lives, with many responsibilities, priorities, and people who depend on us. With so much to do, the average person has very little bandwidth for fitness. The major problem with common diet and exercise solutions is they take too much time and energy—they create too much friction in your life. The Friction Factor Fitness Podcast was created to teach busy people how to build lifelong fitness habits by eliminating friction from fitness with the most efficient diet and exercise methods. If you want to build long term fitness habits, this is the podcast for you.