Ep.9 | Branding 101: Crafting Your Business Identity

The Dopamine Pursuit Podcast

In this episode, host, Kristen Slonicki, guides you through the essentials of branding.

Explore how to define your brand's purpose, identify your target audience, and craft a consistent visual identity. Discover actionable strategies for creating a compelling brand story and building meaningful connections with your audience. Whether you're launching a new business or revitalizing an existing one, this episode provides practical insights to unlock the potential of your brand. Tune in now and embark on your journey to brand clarity and success.

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Time Stamps:

00:00 - Intro

02:38 - The Elements of A Brand

03:37 - Identifying Your Goal &Targets for Your Brand

06:11 - Finding The Why & Higher Purpose For Your Brand

07:26 - Defining Your Niche Avatar For Your Brand

11:29 - How to Research What Your Ideal Customer Needs

13:01 - Extreme Clarity on Ideal Client & How You Can Serve Your Client

14:30 - How To Give Your Customer Access to Your Brands Offerings

16:11 - Example of Becoming Authentic To Your Brand

17:08 - Getting Clear on Your Brands Value Content Pillars

20:00 - Defining The Energy, Consistencies, & Mood of Your Brand

21:12 - Mind Mapping The Elements of Our Brand

22:02 - Clarity on the Visual Elements of Our Brand

22:22 - Creating A Brand Board

24:15 - Branded Content Templates

24:38 - Getting Your Brand Seen

26:50 - How to Simplify Your Brand Photoshoots

27:52 - Brand Packaging & Brand Personal Touches

28:50 - Brand Logos, Brand Website, Brand Merch, & More

31:00 - Verbal Element of Your Brand

32:42 - Bringing As Much Value To Your Brand As Possible

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About the Podcast

Serial Entrepreneur and Podcast host Kristen Slonicki guides us on a journey to leveling up in life and leadership. Through her insights and guests we learn how to hack our dopamine receptors to pursue healthy hits of dopamine through pursuing excellence.