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The CMO's Guide to Everything
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Inhoud geleverd door Laura Cuttill. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Laura Cuttill of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.
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