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Liam The Plumber On The Power of Micro-Influencers
Manage episode 457096820 series 3607042
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In this episode of The Build Up Dan welcomes Liam, AKA Liam the Plumber, for an insightful discussion on the intersection of marketing and the construction industry. The conversation delves into Liam's journey from a tradesman to a micro-influencer, highlighting his authentic passion for the brands he collaborates with, including Fisher, Thomas Dudley, and Stabila. Liam shares insights on the importance of genuine engagement over sheer follower count, emphasising that a loyal audience is more valuable than a large but disengaged one. The episode explores the nuances of content creation in the construction sector, where creativity thrives despite the industry's often utilitarian image. Listeners gain valuable perspectives on how to approach brand collaborations, the significance of authenticity in social media, and the unique challenges faced by tradespeople in balancing their work with content creation. Through their discussion, Dan and Liam illustrate how micro-influencers can effectively represent brands while maintaining their integrity and passion for their craft.
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