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Ep. 13 // Over the Influence
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Spend just a few minutes on your favorite social platform, and it feels like every other post is a sponsored ad from yet another influencer. So, is this the pinnacle of customer engagement, or just a phase we’re destined to swipe past?
From Instagram's inception to TikTok's trendsetters, we're dissecting the rise, reach, and real impact of mega- and micro-influencers. Are brands poised to pivot? Does influencer authenticity matter? And is Josh actually optimistic for a change?
Join us as we dive into the evolution, saturation, and future of the influencer ecosystem, exploring whether we're over the influence—or just getting started.
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