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Speakeasy's E-Commerce Boom: Josh Jacobs at the Helm
Manage episode 280610008 series 2802470
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Josh Jacobs is the Co-Founder and CEO of Speakeasy Co., an e-commerce and logistics platform that allows beverage alcohol brands to sell directly to consumers from their website. As the leading DTC solution for beverage alcohol brands, Speakeasy Co. empowers their partners and helps them sell directly to consumers without disrupting the three-tier system. They not only help businesses stay afloat even in turbulent times, they also provide them their own autonomy to direct their own company's course and growth moving forward.
In this episode…The three-tier system grossly limits the destiny of beverage alcohol brands. They overtly rely on distributors and the three retail tier: the bars, restaurants, and liquor stores. As a result, these brands don't have the opportunity to control sales and are so far removed from the end customer transaction.
Unfortunately, when the pandemic hit, these brands lost their sales by up to 80%. But according to Josh Jacobs, there is another go-to-market strategy. One where brands can start running social media ads, telling their story, indoctrinating new consumers, and ultimately convert them online.
Find out what it is in this episode of the Alexi Cashen Show, as Alexi sits down with Josh Jacobs, Co-Founder and CEO of Speakeasy Co., to talk about his company and what they can do for beverage alcohol brands. Josh also discusses the e-commerce alcohol sales boom, how beverage alcohol brands can leverage the trend, and the future that awaits the beverage alcohol industry. Stay tuned.
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