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The AI Marketing Newsletter #11
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Performed, as ever, by NotebookLM
This week: Google AI Search Gets Ads, Pinterest GenAI Tools to Boost Ad Performance, Pika Labs Groundbreaking AI Video Effects +++
Search Marketing in the AI Era
Google has started integrating ads within its AI Overviews (currently only for U.S. users). This marks a significant shift in how Google will monetise search results. As more people use AI tools to conduct web searches, Google needed a way to stay relevant and keep making money from its core service.
The ads, clearly labelled as sponsored content, are designed to fit within AI-generated summaries.
What does this mean for marketing?
These latest updates signal the beginning of Google search marketing through the AI lens. With this in mind, brands will need to update their approach to search, and I recommend getting to grips with it quickly because it won't be like the old sponsored links, where ten or more could appear—there won't be room for that with AI snippets.
Staying with Google...
They're ramping up efforts in AI reasoning, with multiple teams working on models designed to solve complex, multi-step problems. According to Bloomberg, Google is utilising chain-of-thought prompting, a technique it pioneered, to develop AI capable of handling complex math and programming tasks.
What does this mean for marketing?
As AI models become more adept at chain-of-thought reasoning, marketers will have access to tools that can handle increasingly complex queries and tasks.
(Think: Find an audience segment that will benefit from product X, create a strategy, create personalised messaging, emails, social posts, and landing pages, run the campaign, and improve it in real time).
And Google aren’t alone when it comes to adding chain-of-thought reasoning to AI
Microsoft is introducing several new Copilot features, making its AI assistant even more useful across platforms. Microsoft is adding Think Deeper, which enables Copilot to tackle complex questions with detailed, step-by-step reasoning. Copilot Voice allows you to speak to Copilot via voice recognition, but for me, the standout is Copilot Vision, which can analyse text and images on websites in real time.
What does this mean for marketing?
Copilot Vision should help analyse content directly on websites (useful for learning about competitors), while Think Deeper provides a way to tackle complex data analysis tasks.
Pinterest Launches Generative AI Tools to Boost Ad Performance
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