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SPECIAL: AI to AI Marketing
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In this special edition of the AI Marketing Newsletter, I want to take you into the near future, where marketing is aimed at people and their autonomous AI assistants.
In essence, an autonomous AI assistant moves from being a reactive tool to a proactive, self-sufficient entity that can make decisions, manage complex systems, and navigate the world on your behalf, with minimal intervention required.
Imagine this...
You need a new car. Instead of spending hours scrolling through reviews, websites, and specs, you simply ask your AI assistant to handle it. The assistant already knows your preferences, the car you drive now, the distances you travel, the family size, your budget, and your sustainability preferences. But here’s the next leap—the AI assistant doesn't just scour the internet for information; it communicates directly with other AIs.
In this fast-approaching future, companies’ marketing strategies will evolve to engage not only human consumers but also their AI counterparts. The AI will converse with brand AIs representing car manufacturers, dealerships, and finance companies. It will filter and negotiate, synthesising options that are highly tailored and relevant. The shortlist it returns is not just a set of advertisements or high-ranked suggestions but curated, strategic offerings.
AI assistants will become gatekeepers to the customer
They will pre-qualify offers, filter out the noise, and ensure relevance. So, in the future, marketing campaigns won’t just aim to win over people—they’ll need to convince their AI agents, too.
This will require a fundamental shift in how we structure offers, communicate value, and build relationships—not just with customers but with their AI intermediaries. Your marketing teams will need to learn how to create messaging, pricing strategies, and value propositions that resonate both with human emotions and with the algorithmic logic of AI.
It’s a future where marketing is more collaborative, where trust is earned not just from people but from their AI assistants. This is AI-to-AI marketing—the new technology wave is coming. And if you’re not thinking about it today, you certainly will be in the future.
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Listen to Made in AI, the first sitcom created and produced using AI.
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