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017 | Standing out from the crowd - with Andrew Hancock
Manage episode 293746573 series 2865338
Inhoud geleverd door Story Ninety-Four, Mike Foster, and The Entrepreneurs Mentor. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Story Ninety-Four, Mike Foster, and The Entrepreneurs Mentor of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Mike discusses creativity with Andrew Hancock, of BrandAsylum, how everyone is creative, and the importance of standing out from the crowd when it comes to your business.
00:00 - Introduction
00:45 - BrandAsylum
01:15 - No idea is a bad idea
02:15 - Everybody is creative
02:30 - Importance of messaging
03:30 - Taking a step back from your business
05:00 - Working with difficult clients
06:05 - Holistic approach to creativity
08:08 - Standing out from the crowd
09:25 - FedEx case study
10:45 - Building a brand from a positioning statement
12:08 - Consistency across your channels
13:25 - K.I.S.S (Keep it simple, stupid)
15:08 - Creative ROI
Connect with BrandAsylum - brandasylum.co.uk
Connect with Mike Foster, The Entrepreneurs Mentors
Website: entrepreneursmentor.co.uk
YouTube: youtube.com/c/MikeFosterOxford
LinkedIn: linkedin.com/in/mikefosteroxford
Twitter: twitter.com/mikefozoxford
Instagram: instagram.com/mikefozoxford
Facebook: facebook.com/TheEntrepreneursMentor
Recorded and Produced by Story Ninety-Four at Oxford's Podcast Studio
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