From Esthetician to Innovator: Lejla Cas on Creating KNESKO Skin

Skincare Anarchy

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Ever wondered what it takes to create a globally recognized skincare brand from scratch? Join us as we sit down with Lejla Cas, the extraordinary mind behind KNESKO Skin, who shares her two-decade-long journey from a passionate esthetician to a celebrated skincare innovator. Discover the inspiring story behind her first groundbreaking product, the gold repair face mask, and how her unique blend of science and holistic healing has transformed skincare routines everywhere. Lejla’s deep insights and hands-on experience offer a treasure trove of wisdom for anyone passionate about beauty and self-care.
In this episode, we explore the meticulous process of product development that sets KNESKO Skin apart. Lejla reveals the dedication and patience required, sometimes up to three years, to perfect each new product. From integrating self-care into skincare with her renowned masks to responding to customer demands with an exciting new body line, Lejla’s commitment to innovation and client satisfaction shines through. We also touch on the luxurious textures and effective formulations that make KNESKO products a favorite, and how they enhance overall well-being.
Moreover, we dive into the powerful intersection of mental health, mindfulness, and skincare. Lejla shares how simple practices like meditation and affirmations can transform one’s daily routine and mindset. Celebrate the beauty of aging gracefully with us as we discuss nurturing the soul through mindful practices and the holistic benefits of high-quality skincare. Plus, get an exclusive peek into future launches from KNESKO, promising a continued blend of science and mindfulness. Don't miss this enriching conversation that bridges beauty, self-care, and holistic well-being.

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Hoofdstukken

1. Skincare Founder Discusses Product Development (00:00:00)

2. Beauty Brand Product Development Perspective (00:10:27)

3. Luxurious Skincare Brand Expansion and Philosophy (00:14:09)

4. Empowerment and Self-Healing in Skincare (00:23:01)

5. Luxurious Body Care Brand Conversations (00:26:52)

6. Recommendation for Nesco Products (00:32:26)