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Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Best of the Best 2024 China Marketing Trends Show

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Manage episode 402429967 series 3003211
Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call these "BS Trends."
Ali's Trends:
1. China's Rise of Mindful Consumption: How can brands take advantage of this trend?
2. Personalization & AI: What do you win/lose as a marketer with hyper-personalization?
Bryce's Trend: The Revenge of Creative Mediocrity in social media + Quiet Selling: Chinese are getting bored & brands are getting lost. What to do about it?
The BS Trends...you'll have to listen and find out!
Mintel Trends Report: https://www.mintel.com/?_bt=652169658476&_bk=mintel%20trends&_bm=p&_bn=g&_bg=150165006951&utm_medium=cpc&utm_source=google&utm_content=Threepipe-GO19856573414~GO150165006951&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvkVPvsy56pxR5h3wIfFmLRBy9F-gTDJZCbpQT6sFl0SRM6Ws-H07hoCTF8QAvD_BwE
Mindshare Trends Report: https://www.mindshareworld.com/news/weekly-prompt-top-trends-to-watch-in-2024
Accenture Live Trends 2024: https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_accenturelifetrgoogle_13981689&n=psgs_1023&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvHAYU5lQVbFgftuuzMTd-Q0a-yYYQ85cacRLNQTS5-PEuy9Wth2aBoC-bMQAvD_BwE&gclsrc=aw.ds
Determ PR Trends 2024: https://www.determ.com/ebook/pr-trends-and-challenges-in-2024/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

57 afleveringen

Artwork
iconDelen
 
Manage episode 402429967 series 3003211
Inhoud geleverd door Bryce Whitwam and Ali Kazmi. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Bryce Whitwam and Ali Kazmi of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call these "BS Trends."
Ali's Trends:
1. China's Rise of Mindful Consumption: How can brands take advantage of this trend?
2. Personalization & AI: What do you win/lose as a marketer with hyper-personalization?
Bryce's Trend: The Revenge of Creative Mediocrity in social media + Quiet Selling: Chinese are getting bored & brands are getting lost. What to do about it?
The BS Trends...you'll have to listen and find out!
Mintel Trends Report: https://www.mintel.com/?_bt=652169658476&_bk=mintel%20trends&_bm=p&_bn=g&_bg=150165006951&utm_medium=cpc&utm_source=google&utm_content=Threepipe-GO19856573414~GO150165006951&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvkVPvsy56pxR5h3wIfFmLRBy9F-gTDJZCbpQT6sFl0SRM6Ws-H07hoCTF8QAvD_BwE
Mindshare Trends Report: https://www.mindshareworld.com/news/weekly-prompt-top-trends-to-watch-in-2024
Accenture Live Trends 2024: https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_accenturelifetrgoogle_13981689&n=psgs_1023&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvHAYU5lQVbFgftuuzMTd-Q0a-yYYQ85cacRLNQTS5-PEuy9Wth2aBoC-bMQAvD_BwE&gclsrc=aw.ds
Determ PR Trends 2024: https://www.determ.com/ebook/pr-trends-and-challenges-in-2024/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

57 afleveringen

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