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31. Engage Locally: How Facebook Groups Can Grow Your Sourdough Business
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In this episode, I’m sharing one of my most effective strategies for growing my sourdough microbakery—leveraging local Facebook groups. Facebook might feel outdated, but local groups are a goldmine for small bakery owners looking to connect with their community, build trust, and attract loyal customers. I’ll show you how to find the right groups, engage meaningfully, and use these free platforms to grow your bakery business without coming across as spammy.
You’ll learn how to:
- Choose the best Facebook groups for your microbakery
- Engage with your community and build trust
- Use storytelling to connect with customers
- Turn casual interactions into sales
- Leverage social proof for better visibility
- Stay consistent to see results over time
If you’ve been struggling to reach more local customers, this episode is for you. By the end of this video, you’ll feel confident using Facebook groups to grow your bakery and build a stronger community presence. Don't forget to subscribe for more tips on how to build a sustainable, successful microbakery!
Mentioned in this episode:
Try Sunrise Flour Mill Organic Heritage Flour
My kids have been DEVOURING the banana bread that I've been making with the Heritage White Flour, and my customers are so excited about the 50/50 Whole Wheat Heritage that I've added to my menu using the Heritage Whole Wheat Flour!
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