153: Stop Worrying About Sales and Start Thinking About Profitability with Ciara Stockeland

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Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too.

It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In this episode, Ciara Stockeland, fractional CFO and inventory genius, joins me as we get to the simple truth about inventory, margins, and profitability.

Ciara is a 3rd generation entrepreneur from North Dakota. She opened her first retail store in 2006 and built it into a franchise before selling it. She also started a subscription box for retailers, grew it, and sold that, too. It was Ciara’s love for all things numbers that led her to her current role where she works with business owners to identify and fix their inventory, cash flow, and profitability issues.

Ciara has met so many inventory-based business owners who all ask the same questions:

Where is all my money going?
What do I do with all this debt?
How much inventory should I really own?

Ciara responded to a need and built her Inventory Genius course where she teaches business owners how to focus on the right things in order to create more profit and keep more cash.

Set profit goals using Ciara’s framework - the same framework she uses regardless of the size of the business.

I want you to understand that subscription box businesses can be profitable from month one - but you have to be disciplined about operating expenses.

If you don’t fix a problem with operating expenses, gaining more subscribers won’t solve the problem. The cost will grow right along with the subscriber numbers.

When you get diligent about knowing your numbers, it gets easier.

Get Ciara’s book Inventory Genius for an explanation of the numbers in your business.

What is profit and loss?
What is a balance sheet?
How does inventory play into what’s happening with my cash?

Problems with inventory, cash flow, and profitability will not solve themselves. But they ARE solvable! It starts with understanding the numbers in your business.

Knowledge is power. The more you know, the better decision you can make. We want you to love your business and to make decisions from a place of certainty, not panic.

Don’t forget to grab Ciara’s FREE eBook HERE!

Join me and Ciara Stockeland, inventory genius, as we get to the simple truth about inventory, margins, and profitability. Grab your earbuds and notebooks, and join us!

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

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