Episode #7 – Making Pay Per Call Marketing Work for You

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Does your affiliate marketing program use pay per call marketing? Have you held off because you aren’t sure how the strategy works? If you haven’t seriously considered how pay per call marketing can work for your affiliate marketing program, then you are missing out on a source of significant revenue.

Affiliate marketing offers great rewards for those who keep up with and take advantage of the latest strategies, such as pay per call marketing. Does that describe your affiliate marketing program?

If you’re interested in learning more about this affiliate marketing strategy, then you’ll want to invest 20 minutes to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henrie interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos, Corey Dyben, Advertising Brand Manager also from SmarterChaos, and Matthew Rodriguez, who is Manager of Performance Marketing of DGSWorld.com about branded pay per call marketing and how it can work for you.

USA Today describes pay per call marketing as a powerful tool for businesses, even if they don’t have a website. This interview will explain how talking to a person has a better chance of converting a lead into a sale.

Pay Per Call – What It Is and How It Works

Matt, Matthew, and Corey kick off the episode talking about a new campaign for DGS. It’s creating a real buzz around the SmarterChaos headquarters because of the success for both this leading outsourced affiliate agency and the advertiser. Everyone’s excited to talk about the venture.

Then Matthew segues into an explanation of what pay per call campaigns are and examples of how they work. Matt follows up with how this is different than the traditional campaigns that affiliate marketers typically use, and has Matthew describe the process of tracking calls.

If your current affiliate marketing program lacks some kind of a pay per call campaign, then you could be missing out on a big payout.

Benefits of Pay Per Call for Advertisers

Next Corey explains what he’s looking for in an affiliate when he manages this type of campaign, and how pay per call benefits advertisers. During the podcast the men also address the following questions:

• How can I measure success of pay per call campaigns?
• What traffic sources can guarantee to make phones ring?
• How transparent are the metrics in this campaign?
• What are some examples of revenue-generating items?

Now ask yourself this question. Does your affiliate program currently make use of a pay per call campaign? If the answer is “No” then it’s time to reevaluate your strategies and get on board with a type of marketing that offers optimal results.

What the Future Holds for Pay Per Call Marketing

The conversation then shifts to other things that Corey measures regarding the client’s goals. Regardless of what goals each client has, he shares that the key to a successful relationship is transparency.

Matt shares that although there are a lot of tracking platforms out there, SmarterChaos prefers a specific one due to its superior quality. He shares what this tracking platform is and some of the unique benefits it offers.

Pay per click works fine for promoting web traffic, but pay per call marketing offers a personal touch that’s more likely to generate a sale. Why aren’t you giving your consumers the benefit of that personal touch?

The episode wraps up with Matt sharing his excitement about what the future holds for pay per call marketing. Their energy is infectious, and it’s easy to see how this affiliate strategy could pay off.

Are You Ready to Take Advantage of Pay Per Call Marketing?

Do you want to enjoy higher revenues from your affiliate marketing programs? Are you ready to take advantage of all that pay per call marketing has to offer? Listen now to the entire podcast and then please share your questions and comments in the space below.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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