Laura O'Neill: Van Leeuwen Ice Cream Co-Founder

Second Life

Laura O'Neill is the co-founder of Van Leeuwen Ice Cream. O'Neill grew up in Melbourne and worked in event producing before deciding to travel the world. She met her future partner Ben Van Leeuwen on a fateful trip to London, and when she moved to New York to be with him, he proposed a wild idea: They should start a well-designed ice cream truck that sold delicious, high-quality ice cream. Thus, Van Leeuwen Ice Cream was born. In the last 15 years O'Neill, Van Leeuwen, and his brother Pete have positioned the brand as a household name—one synonymous with truly delectable ice cream. Van Leeuwen Ice Cream is sold in over 12,000 grocery stores, has over 50 stores in the United States, and recently opened its first-ever franchise store in Singapore. Later this year, the first-ever Van Leeuwen Flavor Lab will be opened in Greenpoint, Brooklyn.

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